Which works better for small vs large Salesforce AppExchange stores?

Conga Composer Salesforce Connector | document generation for anyone, anywhere typically suits early-stage and growth-mode stores based on its review-base composition (949 reviews). Base aligns more with early-stage and growth-mode stores (1 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Conga Composer vs Base — Salesforce

Conga Composer Salesforce Connector | document generation for anyone, anywhere vs Base

Side-by-side comparison · 24 data points

Conga Composer Salesforce Connector | document generation for anyone, anywhere

4.7·949reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Base
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Provide sales with the best match reference and success story per opportunity. manage a live database of social proof. Measure reference influence on deals. Scale and manage account & contact level advocacy, B2B loyalty programs, and retention & upsell.”253 chars
Description	961 / 2000 chars48% used	836 / 2000 chars42% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Conga	Base LTD

At a glance

9 metrics · auto-computed

Feature comparison between Conga Composer Salesforce Connector | document generation for anyone, anywhere and Base
Metric	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Base
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 949	1
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Jan 2025

Listed	November 10, 2009	January 30, 2025

Last updated	—	—

3. Features

As listed by each developer

Conga Composer Salesforce Connector | document generation for anyone, anywhere

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Base

Features: - Help sales find the best match reference & customer story within the opportunity. - Manage, update, and score your Reference & Evidence database in salesforce. - Streamline Advocacy and Reference capture from accounts and contacts.
- Sales and CSMs easily nominate References and Advocates in Salesforce. - Automate customer base outreach and self-nomination to ASKs of Advocacy. - Measure Reference, Case Studies, and evidence influence on closed-won deals. - Reward advocates.
- Trigger lifecycle campaigns, such as: retention, upsell & cross-sell, and expansion, to target users/accounts by offering. - Generate new leads from colleague referrals and measure closer. - Map contact/user-journey and act on account insights.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Base
salesforce cloud	#1	Not ranked
document	#1	Not ranked
advocacy	Not ranked	#1
sales cloud	#2	Not ranked
advocates	Not ranked	#4

8. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Base
Average rating	4.7 ★ (949)	5.0 ★ (1)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer Salesforce Connector | document generation for anyone, anywhere

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

9. App details

Long-form description · keyword frequency

Conga Composer Salesforce Connector | document generation for anyone, anywhere

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Base

Customer Marketing & Advocacy at scale, made easy. Base empowers customer/user outreach cross-channel, to uncover and activate advocacy, adoption, and growth opportunities. Companies can streamline their reference and case study collection and utilization with this integration to create one source of truth for customer advocacy activities and engagement, as well as a live database of sales-ready social proof content. Our algorithms match best-fit references and evidence content to opportunities, allowing faster deal closer. Base also empowers companies to scale their advocacy pool by reaching out to customers across their lifecycle in all their touchpoints with the brand. Boost sales, advocacy, and loyalty with our customer lifecycle marketing platform that automated your customer-base insight-led engagement and activation.

Top keywords

advocacy5×4.31%
customer4×3.45%
base2×1.72%
companies2×1.72%
content2×1.72%
empowers2×1.72%
engagement2×1.72%
lifecycle2×1.72%
marketing2×1.72%
opportunities2×1.72%

Conga Composer Salesforce Connector | document generation for anyone, anywhere vs Base

Conga Composer Salesforce Connector | document generation for anyone, anywhere

1. Listing metadata

Base

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

8. Quality signals

5 latest reviews · each app

9. App details

Frequently asked

Is Conga Composer Salesforce Connector | document generation for anyone, anywhere or Base cheaper?

Which has better reviews, Conga Composer Salesforce Connector | document generation for anyone, anywhere or Base?

Should I choose Conga Composer Salesforce Connector | document generation for anyone, anywhere or Base?

Which is faster to set up, Conga Composer Salesforce Connector | document generation for anyone, anywhere or Base?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Conga Composer Salesforce Connector | document generation for anyone, anywhere and Base?