Which works better for small vs large Salesforce AppExchange stores?

Conga Composer Salesforce Connector | document generation for anyone, anywhere typically suits early-stage and growth-mode stores based on its review-base composition (949 reviews). Ovation - SMS Text Messaging aligns more with early-stage and growth-mode stores (1 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Conga Composer vs Ovation - SMS Text — Salesforce

Conga Composer Salesforce Connector | document generation for anyone, anywhere vs Ovation - SMS Text Messaging

Side-by-side comparison · 24 data points

Conga Composer Salesforce Connector | document generation for anyone, anywhere

4.7·949reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Ovation - SMS Text Messaging
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Send and receive SMS messages directly in Salesforce. Includes one-to-one messaging and bulk SMS Broadcasts. Powered by the MessageMedia SMS gateway.”149 chars
Description	961 / 2000 chars48% used	616 / 2000 chars31% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Shopify	Shopify
Developer	Conga	Ovation Digital

At a glance

9 metrics · auto-computed

Feature comparison between Conga Composer Salesforce Connector | document generation for anyone, anywhere and Ovation - SMS Text Messaging
Metric	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Ovation - SMS Text Messaging
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 949	1
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Feb 2021

AppRanks verdict

Generated from live data on this page

Ovation - SMS Text Messaging edges out Conga Composer Salesforce Connector | document generation for anyone, anywhere on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Conga Composer Salesforce Connector | document generation for anyone, anywhere at paid, Ovation - SMS Text Messaging at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Conga Composer Salesforce Connector | document generation for anyone, anywhere has the larger user base (949 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ovation - SMS Text Messaging's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Ovation - SMS Text Messaging; mid-market and enterprise merchants with specific feature requirements should evaluate both — Conga Composer Salesforce Connector | document generation for anyone, anywhere's 949-review base may include the workflow context that matches your specific use case better than Ovation - SMS Text Messaging's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer Salesforce Connector | document generation for anyone, anywhere audit • Ovation - SMS Text Messaging audit

Listed	November 10, 2009	February 1, 2021

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Ovation - SMS Text Messaging
salesforce cloud	#1	Not ranked
send documents	#1	Not ranked
conga	#1	Not ranked
bulk sms	Not ranked	#10

8. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer Salesforce Connector \| document generation for anyone, anywhere	Ovation - SMS Text Messaging
Average rating	4.7 ★ (949)	5.0 ★ (1)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer Salesforce Connector | document generation for anyone, anywhere

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

9. App details

Long-form description · keyword frequency

Conga Composer Salesforce Connector | document generation for anyone, anywhere

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Ovation - SMS Text Messaging

Engage your audience like never before with powerful SMS messaging directly from Salesforce. Powered by the MessageMedia SMS gateway, Ovation delivers engaging messaging that will delight your customers with one-to-one messaging and bulk SMS broadcasts directly from Salesforce. Send and receive SMS directly in Salesforce with automated unsubscribe/opt-out management built in. Utilise your brand in the Sender ID to send messages from your business name (max 11 characters) or send directly from your own mobile number (US numbers +1 not permitted) to have customer replies delivered directly to your own number.

Top keywords

directly5×5.43%
sms4×4.35%
messaging3×3.26%
salesforce3×3.26%
send3×3.26%
directly from salesforce2×2.17%
number2×2.17%
own2×2.17%

Frequently asked

Common questions about this comparison

Is Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging cheaper?

Both Conga Composer Salesforce Connector | document generation for anyone, anywhere and Ovation - SMS Text Messaging offer paid plans only. Conga Composer Salesforce Connector | document generation for anyone, anywhere starts at paid; Ovation - SMS Text Messaging starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging?

Ovation - SMS Text Messaging has the higher average rating (5.0★ from 1 reviews) compared to Conga Composer Salesforce Connector | document generation for anyone, anywhere (4.7★ from 949 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging?

It depends on what you're optimizing for. Conga Composer Salesforce Connector | document generation for anyone, anywhere fits better if you prioritize broader integrations; Ovation - SMS Text Messaging is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging?

Both apps are one-click installs from the Salesforce AppExchange marketplace. Conga Composer Salesforce Connector | document generation for anyone, anywhere has more onboarding documentation maturity (949 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Conga Composer Salesforce Connector | document generation for anyone, anywhere vs Ovation - SMS Text Messaging

Conga Composer Salesforce Connector | document generation for anyone, anywhere

1. Listing metadata

Ovation - SMS Text Messaging

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

8. Quality signals

5 latest reviews · each app

9. App details

Frequently asked

Is Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging cheaper?

Which has better reviews, Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging?

Should I choose Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging?

Which is faster to set up, Conga Composer Salesforce Connector | document generation for anyone, anywhere or Ovation - SMS Text Messaging?

See full keyword rankings, install trends, and weekly alerts

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