Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). Lead By Email typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

AppRanks

Conga Composer | vs Lead By Email — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs Lead By

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·950reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

salesforcepaid

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1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Lead By
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“This innovative tool is oriented to keep track of emails that generate leads for the business. It make this possible with the timely tracking of company's email box that results into the minimal loss of Leads and increased productivity in the end.”247 chars
Description	961 / 2000 chars48% used	1116 / 2000 chars56% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Endive Software

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Lead By Email
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Lead By Email
Rating	4.7 ★	—
Total reviews	950	0
Free plan	—	★ Yes
Pricing	paid	free
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Apr 2016

AppRanks verdict

Generated from live data on this page

The call

Based on the data on this page, Conga Composer | Document generation and reporting for Salesforce made easy is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Lead By Email's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing

On pricing, Lead By Email offers a free tier (free) while Conga Composer | Document generation and reporting for Salesforce made easy starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Lead By Email's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Conga Composer | Document generation and reporting for Salesforce made easy; mid-market and enterprise admins with specific feature requirements should evaluate both — Lead By Email's 0-review base may include the workflow context that matches your specific use case better than Conga Composer | Document generation and reporting for Salesforce made easy's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Lead By Email audit

Listed	November 10, 2009	April 22, 2016

Last updated	—	—

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Lead By
cloud	#1	Not ranked
salesforce cloud	#1	Not ranked
documents such	#1	Not ranked
sender	Not ranked	#9
lead capture	Not ranked	#19

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Lead By
Average rating	4.7 ★ (950)	—
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Lead By

This innovative solution satiates this need of business by resolving the issue of managing incoming emails that contain the leads for any business. This dedicated tool keeps track of incoming email from your company's email box and creates the lead from it, which otherwise would have been slipped out of your manual lead tracking system. The effective and elegant solution is most efficacious for the professionals who don't get the huge amount of time in the wake of managing the business strategies and manipulations and have got fed up of checking emails over and over. Now Lead By Email can reduce the load by generating leads from incoming emails and assisting in enhancing the sales and more revenue by reducing the loss of potential customers with the improved productivity. Lead By Email processes the information and generates leads effectively and this all happens through the following process: • It captures sender's name, email address and email subject along with its body part and saves as a new Lead object. • It captures email address domain of sender as the Company name on Lead object.

Top keywords

email7×3.85%
lead6×3.30%
business3×1.65%
emails3×1.65%
incoming3×1.65%
leads3×1.65%
address2×1.10%
captures2×1.10%
email address

Conga Composer | Document generation and reporting for Salesforce made easy vs Lead By

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

Lead By

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Lead By Email cheaper?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Lead By Email?

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Which works better for small vs large Salesforce AppExchange admins?

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