Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies?

Ambition: Coaching Orchestration and Gamification for Sales Companies has the higher average rating (5.0★ from 117 reviews) compared to Conga Composer | Document generation and reporting for Salesforce made easy (4.7★ from 950 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies?

Ambition: Coaching Orchestration and Gamification for Sales Companies holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies?

Both apps are one-click installs from the Salesforce AppExchange. Conga Composer | Document generation and reporting for Salesforce made easy has the deeper published review base (950 vs 117), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). Ambition: Coaching Orchestration and Gamification for Sales Companies typically suits early-stage and growth-mode teams based on its published review base (117 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Conga Composer | Document generation and reporting for Salesforce made easy and Ambition: Coaching Orchestration and Gamification for Sales Companies?

Migration support varies by app and category. Conga Composer | Document generation and reporting for Salesforce made easy and Ambition: Coaching Orchestration and Gamification for Sales Companies both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ambition: Coaching Orchestration and Gamification for Sales Companies" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Conga Composer | vs Ambition: Coaching — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs Ambition

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·950reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Ambition
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Ambition is industry-leading coaching & gamification software for the world’s smartest sales teams. Whether you’re across the sales floor or across the globe, get the tools you need to coach your teams, motivate performance, and hold reps accountable.”251 chars
Description	961 / 2000 chars48% used	1153 / 2000 chars58% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Ambition

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Ambition: Coaching Orchestration and Gamification for Sales Companies
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Ambition: Coaching Orchestration and Gamification for Sales Companies
Rating	4.7 ★	★ 5.0 ★
Total reviews	★ 950	117
Free plan	—	★ Yes
Pricing	paid	free_to_install
Pricing tiers	1 tier	1 tier
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Jul 2014

AppRanks verdict

Generated from live data on this page

The call

Ambition: Coaching Orchestration and Gamification for Sales Companies edges out Conga Composer | Document generation and reporting for Salesforce made easy on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

On pricing, Ambition: Coaching Orchestration and Gamification for Sales Companies offers a free tier (free_to_install) while Conga Composer | Document generation and reporting for Salesforce made easy starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 117), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Ambition: Coaching Orchestration and Gamification for Sales Companies's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Ambition: Coaching Orchestration and Gamification for Sales Companies; mid-market and enterprise admins with specific feature requirements should evaluate both — Conga Composer | Document generation and reporting for Salesforce made easy's 950-review base may include the workflow context that matches your specific use case better than Ambition: Coaching Orchestration and Gamification for Sales Companies's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Ambition: Coaching Orchestration and Gamification for Sales Companies audit

Listed	November 10, 2009	July 21, 2014

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Ambition

INSIGHTS: Know where you stand 24/7 Ambition syncs with your CRM & tech stack, turning overwhelming data into meaningful insights. That means you’ll always know where your team stands — so leadership & management can make fast, informed decisions.
COACHING: Motivate, develop, & retain your team Structured 1:1 and team coaching integrate with performance metrics for a 360-degree view of every rep. Pull call coaching & more into your sessions, ensuring reps are improving & performing at their max.
GAMIFICATION: Ignite energy on the sales floor Sellers love to compete. Smart sales leaders use competition & recognition to drive performance & play up the coveted “buzz." Find what motivates your team & use it to drive long-term behavior change.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Ambition
line items	#2	#8
sprout	#3	#8
mywage maggie	#5	#10
companies	#8	#7
from akeneo	#9	#12

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Ambition
Average rating	4.7 ★ (950)	5.0 ★ (117)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Ambition

YOUR BIGGEST REVENUE PROBLEMS, SOLVED: - Lack of visibility into progress against goals until it's too late (missed quota) - Low energy on the floor, resulting in missed numbers - High rep turnover - Inconsistent, ineffective coaching due to lack of time, tools and training ROI COMES EASY + Allegis: 20% increase in closed won deals + West: 22% increase in sales/hour + Demandbase: 31x increase in meetings booked by phone/week WHAT OTHERS ARE SAYING + Top 20 Sales Software, G2 + G2 Leader: Sales Performance, Sales Coaching, Sales Gamification OUR CUSTOMERS LOVE US (AND WE LOVE THEM BACK) + ”Increased daily call volume 30%, with zero negative feedback from my reps. Transparency & real-time feedback loops have improved daily productivity for managers & reps alike.” -Lyft + “We had TVs before, but no one was even looking at them. With Ambition, we've got data integrity, & we have buy-in from our reps.“ -Phoenix Suns + “We purchased Ambition because we wanted to change culture on our sales floor, so SDRs would rely more on calls. Ambition has permeated our weekly culture. Now, our team knows it’s all about calling.” -Demandbase

Top keywords

sales6×3.28%
ambition3×1.64%
reps3×1.64%
202×1.09%
coaching2×1.09%
culture2×1.09%
daily2×1.09%
feedback2×1.09%
floor

Conga Composer | Document generation and reporting for Salesforce made easy vs Ambition

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

Ambition

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Ambition: Coaching Orchestration and Gamification for Sales Companies?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Conga Composer | Document generation and reporting for Salesforce made easy and Ambition: Coaching Orchestration and Gamification for Sales Companies?