Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation?

Conga Composer | Document generation and reporting for Salesforce made easy has the higher average rating (4.7★ from 950 reviews) compared to Formstack Documents (formerly WebMerge) - Document Generation (4.6★ from 171 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation?

Conga Composer | Document generation and reporting for Salesforce made easy holds the higher average rating (4.7★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation?

Both apps are one-click installs from the Salesforce AppExchange. Conga Composer | Document generation and reporting for Salesforce made easy has the deeper published review base (950 vs 171), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Conga Composer | Document generation and reporting for Salesforce made easy typically suits early-stage and growth-mode teams based on its published review base (950 reviews). Formstack Documents (formerly WebMerge) - Document Generation typically suits early-stage and growth-mode teams based on its published review base (171 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Conga Composer | Document generation and reporting for Salesforce made easy and Formstack Documents (formerly WebMerge) - Document Generation?

Migration support varies by app and category. Conga Composer | Document generation and reporting for Salesforce made easy and Formstack Documents (formerly WebMerge) - Document Generation both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Formstack Documents (formerly WebMerge) - Document Generation" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Conga Composer | vs Formstack Documents — Salesforce

Conga Composer | Document generation and reporting for Salesforce made easy vs Formstack Documents (formerly WebMerge) - Document Generation

Side-by-side comparison · 24 data points

Conga Composer | Document generation and reporting for Salesforce made easy

4.7·950reviews

Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source.

salesforcepaid

Change

1. Listing metadata

Field-level data

	Conga Composer \| Document generation and reporting for Salesforce made easy	Formstack Documents (formerly WebMerge) - Document Generation
Tagline	“Automatically generate your most critical company documents, such as proposals and quotes, contracts, bills and invoices, and customer communications documents using pre-built or customized templates automatically populated with data from any source. ”252 chars	“Formstack Documents automates your document generation so your sales team can easily generate contracts and proposals. Merge Salesforce data into documents and speed up your time to close by never copying and pasting data or contact information again!”251 chars
Description	961 / 2000 chars48% used	1067 / 2000 chars53% used
Screenshots	—	—
Languages	nlenfifrde+11 more	en
Platforms	Salesforce	Salesforce
Developer	Conga	Intellistack

At a glance

8 metrics · auto-computed

Feature comparison between Conga Composer | Document generation and reporting for Salesforce made easy and Formstack Documents (formerly WebMerge) - Document Generation
Metric	Conga Composer \| Document generation and reporting for Salesforce made easy	Formstack Documents (formerly WebMerge) - Document Generation
Rating	★ 4.7 ★	4.6 ★
Total reviews	★ 950	171
Free plan	—	—
Pricing	paid	paid
Pricing tiers	1 tier	—
Listed features	★ 9	3
Languages	16 supported	1 supported
Listed since	Nov 2009	Apr 2014

AppRanks verdict

Generated from live data on this page

The call

Conga Composer | Document generation and reporting for Salesforce made easy edges out Formstack Documents (formerly WebMerge) - Document Generation on rating (4.7★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing

Pricing entry tiers: Conga Composer | Document generation and reporting for Salesforce made easy at paid, Formstack Documents (formerly WebMerge) - Document Generation at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Review base

Conga Composer | Document generation and reporting for Salesforce made easy has the larger user base (950 reviews vs 171), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Formstack Documents (formerly WebMerge) - Document Generation's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Who should pick what

Recommended by size: small/early-stage admins who need fast install and low risk should default to Conga Composer | Document generation and reporting for Salesforce made easy; mid-market and enterprise admins with specific feature requirements should evaluate both — Formstack Documents (formerly WebMerge) - Document Generation's 171-review base may include the workflow context that matches your specific use case better than Conga Composer | Document generation and reporting for Salesforce made easy's broader-but-shallower coverage.

How this is generated

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Conga Composer | Document generation and reporting for Salesforce made easy audit • Formstack Documents (formerly WebMerge) - Document Generation audit

Listed	November 10, 2009	April 22, 2014

Last updated	—	—

3. Features

As listed by each developer

Conga Composer | Document generation and reporting for Salesforce made easy

Get up and running quickly with Composer to reduce document delivery time. Gain additional insights with notifications and document history that increase visibility, speeding up team velocity, processes, and business cycles.
Merge data from anywhere into any template with the Conga Composer API. Easily embed document generation solutions into any website, app, and/or platform, and populate documents with data from any system of record while sending and saving as needed.
Fully control standardization and branding of your documents, ensuring everything you send out is accurate and current
Eliminate the risk of data inconsistency across your business cycle, including manual errors and rogue discounting from your teams.
Fully white label your document and agreement process to improve customer experience and lower security risks
Complete, accurate documents to address almost any use case in .PDF, Microsoft Word, Excel, PowerPoint, and HTML formats.
Incorporate professional, complex content such as tables, images, rich text, charts, dashboards, custom fonts, watermarks, and global currencies.
Lower points of friction and speed up time to value with fully embedded and automated solutions directly where your customers and employees operate
Easily integrate into CPQ and CLM processes for your business to speed up your revenue lifecycle

Formstack Documents (formerly WebMerge) - Document Generation

Simple Document Creation Import your existing documents and forms, or create professional-looking documents from scratch with our document creator. Set-up is a snap and you’ll be up and running in minutes.
Automated Cloud Delivery Merge your Salesforce data into a PDF, Word, Excel, or PowerPoint document instantly. Multiple delivery options allow you to seamlessly integrate document generation into your workflows and deliver information to clients fast.
No User Minimums Formstack Documents fees are based on the number of documents generated in a given month. Pay by usage and not by user.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Conga Composer \| Document generation and reporting for Salesforce made easy	Formstack Documents (formerly WebMerge) - Document Generation
documents such	#1	#1
documents	#1	#1
generation	#3	#2
send documents	#1	#9
your document	#1	#10

6. Quality signals

Reviews · velocity · latest sentiment

Signal	Conga Composer \| Document generation and reporting for Salesforce made easy	Formstack Documents (formerly WebMerge) - Document Generation
Average rating	4.7 ★ (950)	4.6 ★ (171)
Rating distribution	573% 418% 30% 20% 19%	5— 4— 3— 2— 1—

5 latest reviews · each app

Conga Composer | Document generation and reporting for Salesforce made easy

Jan 14, 2026
Billing Practices Are a Dealbreaker (Unauthorized Seat Added at Renewal) We’ve been a Conga customer for ~15 years, and I’m disappointed to say the billing experience has deteriorated to the point where I would not recommend this product based on account management and invoicing practices alone. At renewal, our invoi

7. App details

Long-form description · keyword frequency

Conga Composer | Document generation and reporting for Salesforce made easy

With Conga Composer, easily create beautiful and accurate digital documents using pre-built or customized templates automatically populated with data from Salesforce. Send consistent and personalized documents that elevate your brand and delight your customers. Generate any document: ✔ Quotes ✔ Proposals ✔ Account plans ✔ Invoices/receipts ✔ Contracts ✔ Work orders ✔ Reports & charts ✔ Shipping documents ✔ And more! Into the following formats: ✔ Word ✔ Excel ✔ PowerPoint ✔ PDF ✔ HTML Extend efficiency with: ✔ Conga Batch: Create and send documents as a batch on a custom schedule ✔ Conga Trigger: Create documents with no clicks using customizable triggers ✔ Conga Composer API: Directly embed Composer into your website, portal, or application Integrations: ✔ Conga Contracts for Salesforce ✔ Conga Grid ✔ Conga Sign Compatible with Sales Cloud, Service Cloud, Experience Cloud, Revenue Cloud, Communities, Portals, Platform, Salesforce1 & Lightning

Top keywords

conga7×5.69%
documents5×4.07%
cloud4×3.25%
composer3×2.44%
batch2×1.63%
conga composer2×1.63%
contracts2×1.63%
salesforce2×1.63%
send2×1.63%

Formstack Documents (formerly WebMerge) - Document Generation

Enhance your document generation process in 3 easy steps: 1. Upload or create your documents in Formstack Documents. 2. Integrate with your standard or custom Salesforce objects. 3. Generate professional documents from Salesforce with a click. With various file types at your fingertips, you can easily create professional-looking documents that fit right in with your business. Whether you need a dynamically-generated PDF document, or the flexibility of a Word doc, Excel spreadsheet, or PowerPoint presentation, we've got you covered. Seamlessly merge your Salesforce data into a Formstack document to create: ✔ Contracts ✔ Proposals ✔ Invoices ✔ Reports ✔ Quotes ✔ Receipts Multiple delivery options make integrating documents with your workflows a breeze. Whether you need to send docs via email, save them in the cloud, or route them to a 3rd-party app, the possibilities are endless. Formstack is the best way to easily automate your contracts, simplify quotes, streamline proposals, generate reports, and much more. Get a demo today to see for yourself.

Top keywords

documents5×3.16%
document3×1.90%
formstack3×1.90%
salesforce3×1.90%
contracts2×1.27%
generate2×1.27%
proposals2×1.27%
quotes2×1.27%

Conga Composer | Document generation and reporting for Salesforce made easy vs Formstack Documents (formerly WebMerge) - Document Generation

Conga Composer | Document generation and reporting for Salesforce made easy

1. Listing metadata

Formstack Documents (formerly WebMerge) - Document Generation

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. Quality signals

5 latest reviews · each app

7. App details

Frequently asked

Is Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation cheaper?

Which has better reviews, Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation?

Should I choose Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation?

Which is faster to set up, Conga Composer | Document generation and reporting for Salesforce made easy or Formstack Documents (formerly WebMerge) - Document Generation?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Conga Composer | Document generation and reporting for Salesforce made easy and Formstack Documents (formerly WebMerge) - Document Generation?