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1. Listing metadata
Field-level data| FormAssembly | Salesmsg | |
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| FormAssembly | Salesmsg | |
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| Description | ||
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FormAssembly is a secure data collection platform for organizations that need to manage sophisticated, mission-critical workflows that deliver information reliably into systems of record like Salesforce.
| Metric | FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection | Salesmsg: Text, Call & Automate | Native Salesforce SMS App |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 424 | 2 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | — | 1 tier |
| Listed features | 4 | ★ 9 |
| Review velocity (30d) | 0 new | — |
| Languages | 16 supported | 1 supported |
| Listed since | Jan 2007 | Jan 2025 |
Based on the data on this page, Salesmsg: Text, Call & Automate | Native Salesforce SMS App is the stronger choice for most Salesforce AppExchange admins — 5.0★ vs FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's 4.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection at paid, Salesmsg: Text, Call & Automate | Native Salesforce SMS App at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the larger user base (424 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Salesmsg: Text, Call & Automate | Native Salesforce SMS App's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to Salesmsg: Text, Call & Automate | Native Salesforce SMS App; mid-market and enterprise admins with specific feature requirements should evaluate both — FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's 424-review base may include the workflow context that matches your specific use case better than Salesmsg: Text, Call & Automate | Native Salesforce SMS App's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection audit • Salesmsg: Text, Call & Automate | Native Salesforce SMS App audit
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| Last updated | — | — |
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| Keyword | FormAssembly | Salesmsg |
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| appointment | #96 | #84 |
| Signal | FormAssembly | Salesmsg |
|---|---|---|
| Average rating | 4.7 ★ (424) | 5.0 ★ (2) |
| Reviews · last 7 days | +0 | — |
| Reviews · last 30 days | +0 | — |
| Reviews · last 90 days | +0 | — |
Both FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and Salesmsg: Text, Call & Automate | Native Salesforce SMS App offer paid plans only. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid; Salesmsg: Text, Call & Automate | Native Salesforce SMS App starts at paid. Compare the per-tier features in the Pricing section above before committing.
Salesmsg: Text, Call & Automate | Native Salesforce SMS App has the higher average rating (5.0★ from 2 reviews) compared to FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection (4.7★ from 424 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Salesmsg: Text, Call & Automate | Native Salesforce SMS App holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the deeper published review base (424 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection typically suits early-stage and growth-mode teams based on its published review base (424 reviews). Salesmsg: Text, Call & Automate | Native Salesforce SMS App typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection and Salesmsg: Text, Call & Automate | Native Salesforce SMS App both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Salesmsg: Text, Call & Automate | Native Salesforce SMS App" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.