FormAssembly vs Marketing Cloud Journeys for Salesforce

Based on the data on this page, FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection is the stronger choice for most Salesforce AppExchange admins — 4.7★ vs Marketing Cloud Journeys for Salesforce's 3.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Marketing Cloud Journeys for Salesforce offers a free tier (free) while FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the larger user base (424 reviews vs 31), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Marketing Cloud Journeys for Salesforce's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection; mid-market and enterprise admins with specific feature requirements should evaluate both — Marketing Cloud Journeys for Salesforce's 31-review base may include the workflow context that matches your specific use case better than FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection or Marketing Cloud Journeys for Salesforce cheaper?

Marketing Cloud Journeys for Salesforce is the cheaper option — it offers a free plan (free). FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection or Marketing Cloud Journeys for Salesforce?

FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the higher average rating (4.7★ from 424 reviews) compared to Marketing Cloud Journeys for Salesforce (3.9★ from 31 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection or Marketing Cloud Journeys for Salesforce?

FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection holds the higher average rating (4.7★ vs 3.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection or Marketing Cloud Journeys for Salesforce?

Both apps are one-click installs from the Salesforce AppExchange. FormAssembly: Web Form & Workflow Builder for Salesforce Data Collection has the deeper published review base (424 vs 31), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.