Demandbase One for Sales vs LinkedIn Sales Navigator for Salesforce

Welcome to Demandbase Smarter GTM™. Smarter B2B data means smarter GTM, and Demandbase delivers the smartest Account Intelligence available. Our Data and Sales Intelligence Clouds integrate real-time insights into your sellers’ daily workflow to give them an inside advantage, and keeps your CRM data clean and up-to-date. Rich, privacy-centric company information Discover more accounts that look like your favorite customers and get a hi-def view of who they are. The more you know about your accounts, the better you can pinpoint your best targets and tailor your messaging to their needs. Highly relevant and reliable B2B contact data Find and connect with all the decision-makers on your accounts’ buying teams. Our contact data steers you to the people you should know and shows you how to contact them (no pun intended). And our data is light-years beyond a smile-and-dial list; it’s buyer insights at your fingertips. Broad and deep technographics Narrow the playing field to those accounts whose tech profiles fit with your solutions. Technographics give you insights into the hardware and software your target accounts use and need.

ELEVATE YOUR SALESFORCE EXPERIENCE WITH LINKEDIN DATA, INSIGHTS, AND ACTIONS Without leaving their CRM, sales professionals can leverage Embedded Profiles and Embedded Experiences (ADV Plus) to get up to speed on accounts, view key insights on buyers, stay updated on member and company news, uncover new leads, build out Relationship Maps (ADV Plus), find warm introductions, and send InMails to contacts. Within Lightning, admins are able to customize the interface to fit their team’s unique needs. Available for both Lightning and Classic. Requires Sales Navigator ADV Plus Edition. KEEP YOUR CRM DATA UP-TO-DATE Sales managers and professionals can keep CRM data up-to-date automatically by leveraging LinkedIn Data Validation. Pinpoint which contacts are associated with incorrect accounts, and use out-of-the-box reports to understand opportunities at risk (e.g. open opportunities where an associated contact is no longer with that company) as well as potential champions via past customers at new companies (e.g. contacts at closed-won opportunities who are now associated with a new company). Requires Sales Navigator ADV Plus and for CRM Sync to be enabled within Sales Navigator.