Is Operative.One: Advertising Business Management or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI cheaper?

Both Operative.One: Advertising Business Management and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI offer paid plans only. Operative.One: Advertising Business Management starts at paid; 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which is faster to set up, Operative.One: Advertising Business Management or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Which works better for small vs large Salesforce AppExchange stores?

Operative.One: Advertising Business Management typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI aligns more with early-stage and growth-mode stores (1,277 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

Can I migrate data between Operative.One: Advertising Business Management and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Migration support varies by app and category. Operative.One: Advertising Business Management and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Operative.One: Advertising Business Management" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

AppRanks

Operative.One vs 360 SMS App for — Salesforce

Operative.One vs 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Side-by-side comparison · 24 data points

Operative.One

5.0·1reviews

Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.

Shopifypaid

Change

1. Listing metadata

Field-level data

	Operative.One	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI
Tagline	“Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.”228 chars	“Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.”245 chars
Description	650 / 2000 chars33% used	1162 / 2000 chars58% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Shopify	Shopify
Developer	Operative	360 Degree Cloud Technologies Pvt. Ltd.

At a glance

9 metrics · auto-computed

Feature comparison between Operative.One: Advertising Business Management and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI
Metric	Operative.One: Advertising Business Management	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI
Rating	★ 5.0 ★	4.9 ★
Total reviews	1	★ 1.3k
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	—	1 tier
Listed features	3	★ 9
Languages	1 supported	16 supported
Listed since	Apr 2009	May 2016

AppRanks verdict

Generated from live data on this page

Operative.One: Advertising Business Management edges out 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Operative.One: Advertising Business Management at paid, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Operative.One: Advertising Business Management's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Operative.One: Advertising Business Management; mid-market and enterprise merchants with specific feature requirements should evaluate both — 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's 1,277-review base may include the workflow context that matches your specific use case better than Operative.One: Advertising Business Management's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Operative.One: Advertising Business Management audit • 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit

Listed	April 29, 2009	May 6, 2016

Last updated	—	—

3. Features

As listed by each developer

Operative.One

The Operative.One ad master model enables media companies to target products to specific sets of audiences and content, combine individual ad units into packages and align naming conventions with client insertion orders and/or production systems.
Streamlining data, processes and systems within demand, supply and internal business systems across sales, ad operations and finance, Operative.One provides end-to-end transparency into media companies' digital advertising business.
As a SaaS-based application, Operative.One is a fully customizable platform that provides enterprise-level security and flexible integration through open APIs.

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting works with SMS/WhatsApp! 98% Read Rate, 90 seconds Response Time! You know it, your customers want it! Within 2 minutes of the trial install, you can send/receive your first text message/SMS/MMS/WhatsApp/Webchat/CTI. Guaranteed!
Nurture leads with real conversations and reduce no-shows. Drive Customer Engagement with Two-Way SMS, AI Text Messaging, CTI, Calls, and Voicemail. Automate Inbound & Outbound SMS, Appointment Reminders, surveys, and follow-ups—all logged to Salesforce.
Built for Every Industry’s Needs 360 SMS is designed to cater to diverse industries, including Healthcare, Education, Finance, and more. Engage customers effortlessly while ensuring HIPAA, GDPR, and other regulatory compliance, all within Salesforce.
AI-powered Message Language Translation Break language barriers across 15+ channels, including WeChat, WhatsApp, and SMS for mass texting. AI agents and AI chatbots auto-detect preferred language and deliver sales messages.
Multichannel Messaging Take text messaging to the next level with 360 SMS using AI. Leverage multichannel mass texting and chat across SMS, WhatsApp, and WeChat - right from Salesforce. Boost outreach, streamline engagement and sales conversions!
Natively Built on Salesforce 360 SMS, a natively built text messaging app, ensures seamless integration and unmatched performance. Leverage a unified platform to simplify text messaging, enhance workflows and drive customer engagement—all in Salesforce.
Boost Sales with Widespread Presence Expand your presence over multiple channels in Salesforce like KakaoTalk, Viber, Zalo, Line, and more with advanced integration. From personalized texts to AI-powered messaging, get everything you need to boost sales.
THERE IS A SIGNIFICANT DIFFERENCE IN ARCHITECTURE & DESIGN. Click *GET IT NOW* for a Free Trial. Install now to see the magic of SMS/Texting within Salesforce! Do it yourself or take advantage of our free USA-based Salesforce and SMS consultants.
Free Support Experience seamless text messaging with 360 SMS! Enjoy free support to streamline your text messaging operations, boost customer engagement, and maximize efficiency—all within Salesforce. Simplify communication with free expert assistance.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Operative.One	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI
marketing	Not ranked	#1
sms and	Not ranked	#1
services automation	Not ranked	#1
media management	#7	Not ranked
business partners	#11	Not ranked

9. App details

Long-form description · keyword frequency

Operative.One

While innovation has paved the way for new monetization opportunities in the digital advertising space, it has also caused a fragmented marketplace across the value chain. To manage the fragmentation, media companies need enterprise-class business infrastructure to effectively and efficiently run their business. Operative.One is the only Advertising Business Management solution that frees media companies and their partners from the complexities of the digital value chain by integrating all demand and supply-side processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.

Top keywords

advertising3×3.33%
business3×3.33%
digital3×3.33%
chain2×2.22%
companies2×2.22%
digital advertising2×2.22%
media2×2.22%
media companies2×2.22%
value2×2.22%
value chain2×2.22%

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting Experts! Compare us with others, you’ll see the difference! Features: Conversational 1-on-1 Texting | Threaded text messages on any object Link Tracking | Drip Campaigns Scheduled SMS & Event Reminders Bulk SMS/MMS, even from Reports Automated/Triggered SMS/WhatsApp through Process Builder Chatbot | Intelligent Text | Keyword-SMS based Responses SMS & Email Alerts Email Reply to Incoming Texts sends SMS response Dark Hours | Sticky SMS Number | SMS Templates | Text to Donate Verify the Phone Multichannel: SMS | MMS | CTI | Ringless Voicemail WhatsApp:2-way global messaging & WhatsApp Live Chat from website Supports: Omnichannel SMS Routing Sales, Service & Community Cloud | Marketing Cloud/Pardot/Marketo Salesforce1 mobile Long Code/Short Code | Bring Your Own Number (Fixed line, VOIP) / Carrier (Twilio, Nexmo, Ring Central, etc.) Compliance: TCPA, GDPR, HIPAA, etc. | Opt-In/Opt-Out Use Cases: Education, Recruitment, Mortgage, Real Estate, Professional Services, Healthcare, NPO, etc. Lead Capture/Qualification, Automated Reminders, Schedule Meetings, Marketing Campaigns, Case Management Demo: https://360smsapp.com/contact-us/

Top keywords

sms9×5.88%
etc3×1.96%
text3×1.96%
whatsapp3×1.96%
automated2×1.31%
campaigns2×1.31%
cloud2×1.31%
code2×1.31%
email

Operative.One vs 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Operative.One

1. Listing metadata

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Operative.One · 0 changes

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI · 5 changes

9. App details

Frequently asked

Is Operative.One: Advertising Business Management or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI cheaper?

Which has better reviews, Operative.One: Advertising Business Management or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Should I choose Operative.One: Advertising Business Management or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Which is faster to set up, Operative.One: Advertising Business Management or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

See full keyword rankings, install trends, and weekly alerts

More popular comparisons

Which works better for small vs large Salesforce AppExchange stores?

Can I migrate data between Operative.One: Advertising Business Management and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?