Lotame vs Field Tracker App by — Salesforce

Lotame vs Field Tracker App by Algoworks | 100% Native

Side-by-side comparison · 24 data points

Lotame

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Accelerate your customer data in a privacy-first world with Lotame’s next-gen data platform Spherical. Our Salesforce integration helps brands drive growth & revenue by engaging existing customers and attracting your next best. Get Data Empowered!

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1. Listing metadata

Field-level data

	Lotame	Field Tracker App by Algoworks \| 100% Native
Tagline	“Accelerate your customer data in a privacy-first world with Lotame’s next-gen data platform Spherical. Our Salesforce integration helps brands drive growth & revenue by engaging existing customers and attracting your next best. Get Data Empowered!”247 chars	“www.algoworks.com Salesforce administrators can now have a single interface to manage fields' data tracking for both standard and custom objects. Your organization compliance to various data policies and regulations is easy to support now..!!”243 chars
Description	1124 / 2000 chars56% used	1080 / 2000 chars54% used
Screenshots	—	—
Languages	enes	en
Platforms	Salesforce	Salesforce
Developer	Lotame	Algoworks Solutions Inc
Listed

At a glance

8 metrics · auto-computed

Feature comparison between Lotame and Field Tracker App by Algoworks | 100% Native
Metric	Lotame	Field Tracker App by Algoworks \| 100% Native
Rating	—	5.0 ★
Total reviews	0	35
Free plan	★ Yes	—
Pricing	free	paid
Pricing tiers	—	1 tier
Listed features	★ 6	3
Languages	2 supported	1 supported
Listed since	Jul 2023	Jan 2021

Last updated	—	—

3. Features

As listed by each developer

Lotame

Unify Known & Unknown Customers Lotame’s end-to-end data collection technology enables your brand to collect more first-party data in real time, for audience building, analytics, and activation across both known and unknown users.
Enrich & Scale Acquisition Strategies Lotame’s global 2nd/3rd-party data marketplace allows brands to seamlessly build audiences across over 40+ branded data providers and leverage the Lotame Data Exchange for enrichment and acquisition strategies.
Secure Data Collaboration Private data-sharing capabilities allow media owners/brands to share data privately and securely across partners, without giving access to individual-level data in our UI for overlap and index analysis and seamless activation.
Customer Intelligence Utilize turnkey demographic reporting, lookalike, discovery, and overlap dashboards to extend what you know about your customers.
Seamless Real-Time Activation Agnostic activation allows seamless marketing execution across any of your madtech partners at scale, with 45+ near real-time integration and activation partners.
Extend & Increase Addressability Lotame’s Panorama Graph enables brands to graph both known and unknown interactions across all omnichannel devices and extends addressability beyond email for activation at scale.

Field Tracker App by Algoworks | 100% Native

Each and every field (except the Formula field) of an object can be tracked using the app. All standard objects can be tracked, except ‘Quote’, ‘Event’, ‘Task’, and ‘Activity’
Text Area (Long), Text Area (Rich), and Multi Picklist type of field can be tracked with the original and new value. ‘Roll-Up Summary’, ‘Created By’, ‘Last Modified By’, ‘Expected Revenue on Opportunity’, and other fields on objects can be tracked.
The field history data can be retained forever. Also, Salesforce admins can easily activate or deactivate field tracking on any object through configuration page.

Keyword	Lotame	Field Tracker App by Algoworks \| 100% Native
campaign tracker	Not ranked	#3
and retain	Not ranked	#5
your field	Not ranked	#5

6. App details

Long-form description · keyword frequency

Lotame

With Spherical, unify, model, enrich, and activate known and unknown first-party customer data in smarter, faster, and easier ways. Build unique audiences leveraging a combination of first-/second-/third-party data for a variety of madtech use cases. With connections to valuable data and activation, you can preserve and extend data connectivity and addressability in all environments. Interoperability is core to Lotame’s mission to drive growth and derive value from customer data. Connect with leading SSPs, DSPs, ad servers, social platforms, data warehouses, personalization and measurement platforms, clean rooms, and more. Accelerate your customer data — whether you have it or need it — with Salesforce CDP and Lotame’s Spherical: • Unify Known & Unknown Customers • Enrich & Scale Acquisition Strategies • Secure Data Collaboration • Customer Intelligence • Seamless Real-Time Activation • Extend & Increase Addressability Sending data from Salesforce CDP to Lotame is free for mutual clients who already contract directly with Lotame. If you are not a mutual customer already, contact [email protected].

Top keywords

data9×5.70%
customer5×3.16%
lotame4×2.53%
customer data3×1.90%
activation2×1.27%
addressability2×1.27%
already2×1.27%
cdp2×1.27%
enrich2×1.27%
extend2×1.27%
known2×1.27%
mutual2×1.27%

Field Tracker App by Algoworks | 100% Native

Field Tracker is a 100% Salesforce native application. With Algoworks’ Field Tracker app, the admins can now easily track up to 40 custom and 40 standard objects on a single interface! The admins can track the history of any changes that are made in objects by showing the previous, as well as, the updated value. The admins can also dynamically configure any standard or custom object with easy to use interface. To track the changes that happened in the field, all you need to do is to select a certain field to track and display field history in the history related list of an object. Algoworks' Field Tracker App will overcome following limitations present in the OOTB Salesforce solution: 1. Standard field tracking enabled by Salesforce only allows tracking a maximum of 20 fields. 2. Certain standard objects, like ‘User’ and ‘Campaign’, cannot be tracked 3. Certain fields like ‘Roll-Up Summary’, ‘auto-number fields’, ‘Created By’, ‘Last Modified By’, and ‘Expected Revenue on Opportunity’ cannot be tracked 4. Field history data is retained for only up to 18 months.

Top keywords

field8×4.49%
history4×2.25%
standard4×2.25%
track4×2.25%
admins3×1.69%
certain3×1.69%
field tracker3×1.69%
fields3×1.69%
objects

Frequently asked

Common questions about this comparison

Is Lotame or Field Tracker App by Algoworks | 100% Native cheaper?

Lotame is the cheaper option — it offers a free plan (free). Field Tracker App by Algoworks | 100% Native starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Lotame or Field Tracker App by Algoworks | 100% Native?

AppRanks cannot separate these two on rating, because neither publishes one. Field Tracker App by Algoworks | 100% Native does carry the larger published review base (35 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Lotame or Field Tracker App by Algoworks | 100% Native?

Both apps are one-click installs from the Salesforce AppExchange. Field Tracker App by Algoworks | 100% Native has the deeper published review base (35 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Lotame typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Field Tracker App by Algoworks | 100% Native typically suits early-stage and growth-mode teams based on its published review base (35 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Lotame and Field Tracker App by Algoworks | 100% Native?

Migration support varies by app and category. Lotame and Field Tracker App by Algoworks | 100% Native both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lotame" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Lotame vs Field Tracker App by Algoworks | 100% Native

Lotame

1. Listing metadata

Field Tracker App by Algoworks | 100% Native

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Lotame or Field Tracker App by Algoworks | 100% Native cheaper?

Should I choose Lotame or Field Tracker App by Algoworks | 100% Native?

Which is faster to set up, Lotame or Field Tracker App by Algoworks | 100% Native?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Lotame and Field Tracker App by Algoworks | 100% Native?

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