Lotame is the #265 ranked data management app on Salesforce, with a free plan available, as of Sep 12, 2026.
Lotame is a Salesforce AppExchange app by Lotame.
AppRanks data: Lotame ranks #265 in Data Management on Salesforce AppExchange, placing it in the top 87% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Lotame is a newly-listed Salesforce app with a limited review volume. It is listed in the Data Management category on Salesforce AppExchange, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. no published reviews yet means feature claims are unverified by the wider merchant base. Without a published review base, the only fit-signal available is the developer's own documentation plus the marketplace's listing-quality audit (linked below). The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Salesforce AppExchange listing.
Pros
- +Free tier available — no card required to evaluate
Cons
- −No public reviews yet — fit and reliability are unverified
Looking to switch from Lotame?
See Lotame's alternatives ranked by audit score, rating, and review velocity.
About Lotame
How Lotame works
With Spherical, unify, model, enrich, and activate known and unknown first-party customer data in smarter, faster, and easier ways. Build unique audiences leveraging a combination of first-/second-/third-party data for a variety of madtech use cases. With connections to valuable data and activation, you can preserve and extend data connectivity and addressability in all environments.
Interoperability is core to Lotame’s mission to drive growth and derive value from customer data. Connect with leading SSPs, DSPs, ad servers, social platforms, data warehouses, personalization and measurement platforms, clean rooms, and more.
Accelerate your customer data — whether you have it or need it — with Salesforce CDP and Lotame’s Spherical:
- Unify Known & Unknown Customers
- Enrich & Scale Acquisition Strategies
- Secure Data Collaboration
- Customer Intelligence
- Seamless Real-Time Activation
- Extend & Increase Addressability
Sending data from Salesforce CDP to Lotame is free for mutual clients who already contract directly with Lotame. If you are not a mutual customer already, contact [email protected].
Key features
- Unify Known & Unknown Customers Lotame’s end-to-end data collection technology enables your brand to collect more first-party data in real time, for audience building, analytics, and activation across both known and unknown users.
- Enrich & Scale Acquisition Strategies Lotame’s global 2nd/3rd-party data marketplace allows brands to seamlessly build audiences across over 40+ branded data providers and leverage the Lotame Data Exchange for enrichment and acquisition strategies.
- Secure Data Collaboration Private data-sharing capabilities allow media owners/brands to share data privately and securely across partners, without giving access to individual-level data in our UI for overlap and index analysis and seamless activation.
- Customer Intelligence Utilize turnkey demographic reporting, lookalike, discovery, and overlap dashboards to extend what you know about your customers.
- Seamless Real-Time Activation Agnostic activation allows seamless marketing execution across any of your madtech partners at scale, with 45+ near real-time integration and activation partners.
- Extend & Increase Addressability Lotame’s Panorama Graph enables brands to graph both known and unknown interactions across all omnichannel devices and extends addressability beyond email for activation at scale.
Category rankings
As of Sep 12, 2026- Data Management#265of 307Top 87%
- Analytics#828of 921Top 90%
- Marketing#839of 961Top 88%
- It And Administration#1082of 1,497Top 73%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
Lotame doesn't have curated competitor matchups yet. Other tracked data management apps on Salesforce:
Frequently asked questions
What is Lotame?
Lotame is an app for Salesforce. It is published on Salesforce AppExchange and tracked by AppRanks, and it has been listed on the marketplace since 2023. It is listed under the Data Management category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Lotame.
Who uses Lotame?
Lotame is actively installed across Salesforce stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Data Management category on Salesforce.
Where does Lotame rank on Salesforce?
Lotame currently sits at position #265 in the Data Management category on Salesforce. That places it in the top 86% of 307 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Lotame integrate with?
Lotame lists 4 integrations on its Salesforce marketplace page. The most prominent are CDP, Customer Data Platform, CDP, Customer Data Platform. Integration data is mirrored from the live Salesforce listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.
What languages does Lotame support?
Lotame declares support for 2 languages on its Salesforce marketplace listing: en, es. Language coverage is the locale set the developer has explicitly translated the app interface into — a broader set typically maps to a developer with international merchant traction.