Lotame vs RingLead from — Salesforce

RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment vs Lotame

Side-by-side comparison · 24 data points

RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment

5.0·24reviews

RingLead by ZoomInfo orchestrates Salesforce and Marketing Automation processes like managing duplicates, data normalization, segmentation, enrichment.

salesforcepaid

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1. Listing metadata

Field-level data

	Lotame	RingLead from ZoomInfo \| B2B Data Cleansing, Dedupe, Routing and Enrichment
Tagline	“Accelerate your customer data in a privacy-first world with Lotame’s next-gen data platform Spherical. Our Salesforce integration helps brands drive growth & revenue by engaging existing customers and attracting your next best. Get Data Empowered!”247 chars	“RingLead by ZoomInfo orchestrates Salesforce and Marketing Automation processes like managing duplicates, data normalization, segmentation, enrichment.”151 chars
Description	1124 / 2000 chars56% used	658 / 2000 chars33% used
Screenshots	—	—
Languages	enes	en
Platforms	Salesforce	Salesforce
Developer	Lotame	RingLead by ZoomInfo
Listed	July 5, 2023

At a glance

8 metrics · auto-computed

Feature comparison between Lotame and RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment
Metric	Lotame	RingLead from ZoomInfo \| B2B Data Cleansing, Dedupe, Routing and Enrichment
Rating	—	5.0 ★
Total reviews	0	24
Free plan	★ Yes	—
Pricing	free	paid
Pricing tiers	—	1 tier
Listed features	★ 6	3
Languages	2 supported	1 supported
Listed since	Jul 2023	May 2019

Last updated	—	—

3. Features

As listed by each developer

Lotame

Unify Known & Unknown Customers Lotame’s end-to-end data collection technology enables your brand to collect more first-party data in real time, for audience building, analytics, and activation across both known and unknown users.
Enrich & Scale Acquisition Strategies Lotame’s global 2nd/3rd-party data marketplace allows brands to seamlessly build audiences across over 40+ branded data providers and leverage the Lotame Data Exchange for enrichment and acquisition strategies.
Secure Data Collaboration Private data-sharing capabilities allow media owners/brands to share data privately and securely across partners, without giving access to individual-level data in our UI for overlap and index analysis and seamless activation.
Customer Intelligence Utilize turnkey demographic reporting, lookalike, discovery, and overlap dashboards to extend what you know about your customers.
Seamless Real-Time Activation Agnostic activation allows seamless marketing execution across any of your madtech partners at scale, with 45+ near real-time integration and activation partners.
Extend & Increase Addressability Lotame’s Panorama Graph enables brands to graph both known and unknown interactions across all omnichannel devices and extends addressability beyond email for activation at scale.

RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment

CLEANSE & PREVENT DUPLICATES Remove existing duplicates with custom matching logic, master surviving field value rules, and a deduplication scheduler, while simultaneously preventing duplicates from any entry point–lists, web forms or manual creation.
ENRICH DATA Optimize every interaction with your targeted audience using real-time, crowdsourced data for the highest per field match rates. Better segment, route and score accounts based on complete customer profiles with more data points.
ROUTE & ASSIGN Automate routing of every lead that enters your system with RingLead, the system of record for processing customer data. We ensure your data passes through cleansing, normalization, enhancement and segmentation, before routing.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Lotame	RingLead from ZoomInfo \| B2B Data Cleansing, Dedupe, Routing and Enrichment
data cleansing	Not ranked	#6
cleansing	Not ranked	#7
and prevent duplicates	Not ranked	#7

6. App details

Long-form description · keyword frequency

Lotame

With Spherical, unify, model, enrich, and activate known and unknown first-party customer data in smarter, faster, and easier ways. Build unique audiences leveraging a combination of first-/second-/third-party data for a variety of madtech use cases. With connections to valuable data and activation, you can preserve and extend data connectivity and addressability in all environments. Interoperability is core to Lotame’s mission to drive growth and derive value from customer data. Connect with leading SSPs, DSPs, ad servers, social platforms, data warehouses, personalization and measurement platforms, clean rooms, and more. Accelerate your customer data — whether you have it or need it — with Salesforce CDP and Lotame’s Spherical: • Unify Known & Unknown Customers • Enrich & Scale Acquisition Strategies • Secure Data Collaboration • Customer Intelligence • Seamless Real-Time Activation • Extend & Increase Addressability Sending data from Salesforce CDP to Lotame is free for mutual clients who already contract directly with Lotame. If you are not a mutual customer already, contact [email protected].

Top keywords

data9×5.70%
customer5×3.16%
lotame4×2.53%
customer data3×1.90%
activation2×1.27%
addressability2×1.27%
already2×1.27%
cdp2×1.27%
enrich2×1.27%
extend2×1.27%
known2×1.27%
mutual2×1.27%

RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment

Streamline the health of your database by continuously capturing, cleansing, protecting, and enriching your data with customizable technology and real-time, crowdsourced intelligence. Partnered with leading data vendors and social platforms, RingLead provides the highest level of accurate company, contact, and direct dial data in order to fuel your funnel and deliver a 360° view of your target audience to deliver the right message, at the right time. Align sales and marketing with a scalable, secure platform that boosts performance, enables advanced account-based marketing strategies, and generates a pipeline that consistently translates to revenue.

Top keywords

data3×3.23%
deliver2×2.15%
marketing2×2.15%

Frequently asked

Common questions about this comparison

Is Lotame or RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment cheaper?

Lotame is the cheaper option — it offers a free plan (free). RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Lotame or RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment?

AppRanks cannot separate these two on rating, because neither publishes one. RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment does carry the larger published review base (24 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Lotame or RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment?

Both apps are one-click installs from the Salesforce AppExchange. RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment has the deeper published review base (24 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Lotame typically suits early-stage and growth-mode teams based on its published review base (0 reviews). RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment typically suits early-stage and growth-mode teams based on its published review base (24 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Lotame and RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment?

Migration support varies by app and category. Lotame and RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lotame" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment vs Lotame

RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment

1. Listing metadata

Lotame

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

6. App details

Frequently asked

Is Lotame or RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment cheaper?

Should I choose Lotame or RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment?

Which is faster to set up, Lotame or RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Lotame and RingLead from ZoomInfo | B2B Data Cleansing, Dedupe, Routing and Enrichment?

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