Lotame vs DemandTools. Ensure — Salesforce

Lotame vs DemandTools. Ensure your data remains your most valuable asset.

Side-by-side comparison · 24 data points

Lotame

No rating yet

Accelerate your customer data in a privacy-first world with Lotame’s next-gen data platform Spherical. Our Salesforce integration helps brands drive growth & revenue by engaging existing customers and attracting your next best. Get Data Empowered!

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1. Listing metadata

Field-level data

	Lotame	DemandTools. Ensure your data remains your most valuable asset.
Tagline	“Accelerate your customer data in a privacy-first world with Lotame’s next-gen data platform Spherical. Our Salesforce integration helps brands drive growth & revenue by engaging existing customers and attracting your next best. Get Data Empowered!”247 chars	“DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control.”224 chars
Description	1124 / 2000 chars56% used	914 / 2000 chars46% used
Screenshots	—	—
Languages	enes	en
Platforms	Salesforce	Salesforce
Developer	Lotame	Validity, Inc.
Listed

At a glance

7 metrics · auto-computed

Feature comparison between Lotame and DemandTools. Ensure your data remains your most valuable asset.
Metric	Lotame	DemandTools. Ensure your data remains your most valuable asset.
Rating	—	4.7 ★
Total reviews	0	442
Free plan	★ Yes	—
Pricing	free	paid
Listed features	6	★ 9
Languages	2 supported	1 supported
Listed since	Jul 2023	Jan 2006

Last updated	—	—

2. Features

As listed by each developer

Lotame

Unify Known & Unknown Customers Lotame’s end-to-end data collection technology enables your brand to collect more first-party data in real time, for audience building, analytics, and activation across both known and unknown users.
Enrich & Scale Acquisition Strategies Lotame’s global 2nd/3rd-party data marketplace allows brands to seamlessly build audiences across over 40+ branded data providers and leverage the Lotame Data Exchange for enrichment and acquisition strategies.
Secure Data Collaboration Private data-sharing capabilities allow media owners/brands to share data privately and securely across partners, without giving access to individual-level data in our UI for overlap and index analysis and seamless activation.
Customer Intelligence Utilize turnkey demographic reporting, lookalike, discovery, and overlap dashboards to extend what you know about your customers.
Seamless Real-Time Activation Agnostic activation allows seamless marketing execution across any of your madtech partners at scale, with 45+ near real-time integration and activation partners.
Extend & Increase Addressability Lotame’s Panorama Graph enables brands to graph both known and unknown interactions across all omnichannel devices and extends addressability beyond email for activation at scale.

DemandTools. Ensure your data remains your most valuable asset.

MANAGE YOUR DATA IN MINUTES, NOT MONTHS! DemandTools customers experience: 80% reduction in time spent on deduping/data quality tasks. 75% reduction in time spent on lead entry and accuracy. 20% reduction in database size
ASSESS YOUR DATA QUALITY Get a view of where data quality problems exist in your org.
MERGE AND PREVENT DUPLICATES Enforce data governance with configurable matching algorithms and customizable filters that catch duplicates before they take hold. Apply rules-based logic to protect critical business records.
DATALOADER Move enterprise data with confidence: insert, update, upsert, delete, and export records at scale. Validate incoming data against up to five objects using custom matching criteria and enforce field-level standardization automatically.
MASS CHANGE RECORDS Apply changes across records in bulk without exporting data. Drive updates with formulas, hard-coded values, or field-to-field copy logic, and run object counts and field aggregates on demand.

4. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Lotame	DemandTools. Ensure your data remains your most valuable asset.
enables	Not ranked	#1
part of validity	Not ranked	#2
data quality	Not ranked	#3

6. App details

Long-form description · keyword frequency

Lotame

With Spherical, unify, model, enrich, and activate known and unknown first-party customer data in smarter, faster, and easier ways. Build unique audiences leveraging a combination of first-/second-/third-party data for a variety of madtech use cases. With connections to valuable data and activation, you can preserve and extend data connectivity and addressability in all environments. Interoperability is core to Lotame’s mission to drive growth and derive value from customer data. Connect with leading SSPs, DSPs, ad servers, social platforms, data warehouses, personalization and measurement platforms, clean rooms, and more. Accelerate your customer data — whether you have it or need it — with Salesforce CDP and Lotame’s Spherical: • Unify Known & Unknown Customers • Enrich & Scale Acquisition Strategies • Secure Data Collaboration • Customer Intelligence • Seamless Real-Time Activation • Extend & Increase Addressability Sending data from Salesforce CDP to Lotame is free for mutual clients who already contract directly with Lotame. If you are not a mutual customer already, contact [email protected].

Top keywords

data9×5.70%
customer5×3.16%
lotame4×2.53%
customer data3×1.90%
activation2×1.27%
addressability2×1.27%
already2×1.27%
cdp2×1.27%
enrich2×1.27%
extend2×1.27%
known2×1.27%
mutual2×1.27%

DemandTools. Ensure your data remains your most valuable asset.

Manage your data in minutes, not months. Deduplication, standardization, imports, ownership management, and mass data manipulation all take time when done manually. DemandTools handles it at enterprise scale, with repeatable, automated processes that replace manual cleanup with governed workflows. Get AI-ready data you can trust. Data enters Salesforce from multiple sources, in multiple formats, and often duplicates existing records. DemandTools enforces data integrity at the point of entry, automatically standardizing and cleansing records as they arrive, so reporting reflects one governed source of truth. Market, sell, and support more effectively. Poor data quality adds friction across the customer journey, suppresses conversion rates, inflates operating costs, and puts brand reputation at risk. DemandTools gives enterprise teams the data hygiene foundation to protect revenue operations at scale.

Top keywords

data7×5.60%
demandtools3×2.40%
enterprise2×1.60%
governed2×1.60%
multiple2×1.60%
records2×1.60%
scale2×1.60%

Frequently asked

Common questions about this comparison

Is Lotame or DemandTools. Ensure your data remains your most valuable asset. cheaper?

Lotame is the cheaper option — it offers a free plan (free). DemandTools. Ensure your data remains your most valuable asset. starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.

Should I choose Lotame or DemandTools. Ensure your data remains your most valuable asset.?

AppRanks cannot separate these two on rating, because neither publishes one. DemandTools. Ensure your data remains your most valuable asset. does carry the larger published review base (442 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Lotame or DemandTools. Ensure your data remains your most valuable asset.?

Both apps are one-click installs from the Salesforce AppExchange. DemandTools. Ensure your data remains your most valuable asset. has the deeper published review base (442 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Salesforce AppExchange admins?

Lotame typically suits early-stage and growth-mode teams based on its published review base (0 reviews). DemandTools. Ensure your data remains your most valuable asset. typically suits early-stage and growth-mode teams based on its published review base (442 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Lotame and DemandTools. Ensure your data remains your most valuable asset.?

Migration support varies by app and category. Lotame and DemandTools. Ensure your data remains your most valuable asset. both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lotame" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.

Lotame vs DemandTools. Ensure your data remains your most valuable asset.

Lotame

1. Listing metadata

DemandTools. Ensure your data remains your most valuable asset.

At a glance

AppRanks verdict

2. Features

3. Categories & rankings

4. Search rankings

5. Activity in the last 90 days

Lotame · 0 changes

DemandTools. Ensure your data remains your most valuable asset. · 6 changes

6. App details

Frequently asked

Is Lotame or DemandTools. Ensure your data remains your most valuable asset. cheaper?

Should I choose Lotame or DemandTools. Ensure your data remains your most valuable asset.?

Which is faster to set up, Lotame or DemandTools. Ensure your data remains your most valuable asset.?

Which works better for small vs large Salesforce AppExchange admins?

Can I migrate data between Lotame and DemandTools. Ensure your data remains your most valuable asset.?

See full keyword rankings, install trends, and weekly alerts

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