Which works better for small vs large Salesforce AppExchange stores?

Era - Optimize Licenses, Lower Costs typically suits early-stage and growth-mode stores based on its review-base composition (2 reviews). 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI aligns more with early-stage and growth-mode stores (1,277 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.

AppRanks

Era - Optimize vs 360 SMS App for — Salesforce

Era - Optimize Licenses, Lower Costs vs 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Side-by-side comparison · 24 data points

Era - Optimize Licenses, Lower Costs

5.0·2reviews

✅ Automatic license inventory and cost analysis ✅ Identify excess licenses ✅ Match users with the lowest-cost license that meets their needs

Shopifypaid

Change

1. Listing metadata

Field-level data

	Era - Optimize Licenses, Lower Costs	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI
Tagline	“✅ Automatic license inventory and cost analysis ✅ Identify excess licenses ✅ Match users with the lowest-cost license that meets their needs ”143 chars	“Salesforce-native 360 SMS app to send and receive bulk SMS campaigns, manage WhatsApp messaging, and Telephony all in one place. Use automated texting and phone calling workflows to save time, improve response rates, and engage customers faster.”245 chars
Description	270 / 2000 chars14% used	1162 / 2000 chars58% used
Screenshots	—	—
Languages	en	nlenfifrde+11 more
Platforms	Shopify	Shopify
Developer	Lanvale	360 Degree Cloud Technologies Pvt. Ltd.

At a glance

9 metrics · auto-computed

Feature comparison between Era - Optimize Licenses, Lower Costs and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI
Metric	Era - Optimize Licenses, Lower Costs	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI
Rating	★ 5.0 ★	4.9 ★
Total reviews	2	★ 1.3k
Free plan	—	—
Pricing	paid	paid
Built for Shopify	—	—
Pricing tiers	1 tier	1 tier
Listed features	4	★ 9
Languages	1 supported	16 supported
Listed since	Jan 2025	May 2016

AppRanks verdict

Generated from live data on this page

Era - Optimize Licenses, Lower Costs edges out 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI on rating (5.0★ vs 4.9★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Era - Optimize Licenses, Lower Costs at paid, 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has the larger user base (1,277 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Era - Optimize Licenses, Lower Costs's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Era - Optimize Licenses, Lower Costs; mid-market and enterprise merchants with specific feature requirements should evaluate both — 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI's 1,277-review base may include the workflow context that matches your specific use case better than Era - Optimize Licenses, Lower Costs's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Read each app's audit: Era - Optimize Licenses, Lower Costs audit • 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI audit

Listed	January 9, 2025	May 6, 2016

Last updated	—	—

3. Features

As listed by each developer

Era - Optimize Licenses, Lower Costs

Audit User Licenses and identify Users who are eligible to move to less expensive Salesforce licenses.
Simple Implementation - Era takes <1 hr to implement and ZERO User Training!
Real-time Dashboards - A single dashboard quantifies shelfware costs and opportunities to cut spend.
Gain Actionable Insights - See which users are eligible for Platform licenses—without sacrificing functionality—at a fraction of the cost.

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Texting works with SMS/WhatsApp! 98% Read Rate, 90 seconds Response Time! You know it, your customers want it! Within 2 minutes of the trial install, you can send/receive your first text message/SMS/MMS/WhatsApp/Webchat/CTI. Guaranteed!
Nurture leads with real conversations and reduce no-shows. Drive Customer Engagement with Two-Way SMS, AI Text Messaging, CTI, Calls, and Voicemail. Automate Inbound & Outbound SMS, Appointment Reminders, surveys, and follow-ups—all logged to Salesforce.
Built for Every Industry’s Needs 360 SMS is designed to cater to diverse industries, including Healthcare, Education, Finance, and more. Engage customers effortlessly while ensuring HIPAA, GDPR, and other regulatory compliance, all within Salesforce.
AI-powered Message Language Translation Break language barriers across 15+ channels, including WeChat, WhatsApp, and SMS for mass texting. AI agents and AI chatbots auto-detect preferred language and deliver sales messages.
Multichannel Messaging Take text messaging to the next level with 360 SMS using AI. Leverage multichannel mass texting and chat across SMS, WhatsApp, and WeChat - right from Salesforce. Boost outreach, streamline engagement and sales conversions!
Natively Built on Salesforce 360 SMS, a natively built text messaging app, ensures seamless integration and unmatched performance. Leverage a unified platform to simplify text messaging, enhance workflows and drive customer engagement—all in Salesforce.
Boost Sales with Widespread Presence Expand your presence over multiple channels in Salesforce like KakaoTalk, Viber, Zalo, Line, and more with advanced integration. From personalized texts to AI-powered messaging, get everything you need to boost sales.
THERE IS A SIGNIFICANT DIFFERENCE IN ARCHITECTURE & DESIGN. Click *GET IT NOW* for a Free Trial. Install now to see the magic of SMS/Texting within Salesforce! Do it yourself or take advantage of our free USA-based Salesforce and SMS consultants.
Free Support Experience seamless text messaging with 360 SMS! Enjoy free support to streamline your text messaging operations, boost customer engagement, and maximize efficiency—all within Salesforce. Simplify communication with free expert assistance.

5. Search rankings

Top 5 keywords · shared rankings prioritized

Keyword	Era - Optimize Licenses, Lower Costs	360 SMS App for Salesforce Messaging - Send SMS \| WhatsApp from Salesforce \| CTI
services automation	Not ranked	#1
marketing	Not ranked	#1
messaging	Not ranked	#1
licenses	#2	Not ranked
license	#10	Not ranked

Frequently asked

Common questions about this comparison

Is Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI cheaper?

Both Era - Optimize Licenses, Lower Costs and 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI offer paid plans only. Era - Optimize Licenses, Lower Costs starts at paid; 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI starts at paid. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Era - Optimize Licenses, Lower Costs has the higher average rating (5.0★ from 2 reviews) compared to 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI (4.9★ from 1,277 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

It depends on what you're optimizing for. Era - Optimize Licenses, Lower Costs fits better if you prioritize rating consistency; 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.

Which is faster to set up, Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Both apps are one-click installs from the Salesforce AppExchange marketplace. 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI has more onboarding documentation maturity (1,277 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.

Era - Optimize Licenses, Lower Costs vs 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

Era - Optimize Licenses, Lower Costs

1. Listing metadata

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI

At a glance

AppRanks verdict

2. Pricing & plans

3. Features

4. Categories & rankings

5. Search rankings

7. Activity in the last 90 days

Era - Optimize Licenses, Lower Costs · 0 changes

360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI · 5 changes

9. App details

Frequently asked

Is Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI cheaper?

Which has better reviews, Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Should I choose Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

Which is faster to set up, Era - Optimize Licenses, Lower Costs or 360 SMS App for Salesforce Messaging - Send SMS | WhatsApp from Salesforce | CTI?

See full keyword rankings, install trends, and weekly alerts

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