Side-by-side comparison · 24 data points
Drive positive outcomes across your client, candidate or patient lifecycle by leveraging AI to start conversations, guide decisions and fulfill promises over sms/mms messaging.
| The Membrane | SMS-Magic | Business Messaging | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer |
A Lightning app build from multiple LWC building blocks that drastically reduces the mapping effort for any integration. We no longer need to create the objects and fields beforehand. Define it all in one place and the Membrane will create them for you.
| Metric | The Membrane | SMS-Magic | Business Messaging |
|---|---|---|
| Rating | — | 4.8 ★ |
| Total reviews | 0 | 1.1k |
| Free plan | ★ Yes | — |
| Pricing | free | paid |
| Pricing tiers | — | 1 tier |
| Listed features | 8 | 8 |
| Languages | 1 supported | 16 supported |
| Listed since | Jul 2024 | Mar 2010 |
Based on the data on this page, SMS-Magic | Business Messaging is the stronger choice for most Salesforce AppExchange admins — 4.8★ vs The Membrane's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, The Membrane offers a free tier (free) while SMS-Magic | Business Messaging starts at paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
SMS-Magic | Business Messaging has the larger user base (1,135 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. The Membrane's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to SMS-Magic | Business Messaging; mid-market and enterprise admins with specific feature requirements should evaluate both — The Membrane's 0-review base may include the workflow context that matches your specific use case better than SMS-Magic | Business Messaging's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: The Membrane audit • SMS-Magic | Business Messaging audit
| Listed |
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| Last updated | — | — |
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| Keyword | The Membrane | SMS-Magic | Business Messaging |
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| mapping | #1 | Not ranked |
| to engage | Not ranked | #1 |
| engage | Not ranked | #1 |
| messaging | Not ranked | #1 |
| pull json api | #8 | Not ranked |
The Membrane is the cheaper option — it offers a free plan (free). SMS-Magic | Business Messaging starts at paid. Both publish their pricing on the Salesforce AppExchange; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. SMS-Magic | Business Messaging does carry the larger published review base (1,135 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. SMS-Magic | Business Messaging has the deeper published review base (1,135 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
The Membrane typically suits early-stage and growth-mode teams based on its published review base (0 reviews). SMS-Magic | Business Messaging typically suits early-stage and growth-mode teams based on its published review base (1,135 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. The Membrane and SMS-Magic | Business Messaging both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from The Membrane" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
