Side-by-side comparison · 24 data points
360 Mass Mailer is a Salesforce-native email marketing app to send bulk emails, automate drip campaigns, personalize outreach, and manage email campaigns using Salesforce data, without switching between tools.
| 360 Mass Mailer | ActiveCampaign | |
|---|---|---|
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| Description | ||
| Screenshots | — | — |
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ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.
| Metric | 360 Mass Mailer: Salesforce Native Email Marketing & Automation App | ActiveCampaign: Customer Experience Marketing Automation for Salesforce |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.2 ★ |
| Total reviews | 54 | ★ 156 |
| Free plan | — | — |
| Pricing | paid | paid |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 9 | 6 |
| Languages | 1 supported | 6 supported |
| Listed since | Aug 2024 | Jul 2019 |
Based on the data on this page, 360 Mass Mailer: Salesforce Native Email Marketing & Automation App is the stronger choice for most Salesforce AppExchange admins — 4.9★ vs ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: 360 Mass Mailer: Salesforce Native Email Marketing & Automation App at paid, ActiveCampaign: Customer Experience Marketing Automation for Salesforce at paid. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the larger user base (156 reviews vs 54), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. 360 Mass Mailer: Salesforce Native Email Marketing & Automation App's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage admins who need fast install and low risk should default to 360 Mass Mailer: Salesforce Native Email Marketing & Automation App; mid-market and enterprise admins with specific feature requirements should evaluate both — ActiveCampaign: Customer Experience Marketing Automation for Salesforce's 156-review base may include the workflow context that matches your specific use case better than 360 Mass Mailer: Salesforce Native Email Marketing & Automation App's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Salesforce AppExchange listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 360 Mass Mailer: Salesforce Native Email Marketing & Automation App audit • ActiveCampaign: Customer Experience Marketing Automation for Salesforce audit
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| Keyword | 360 Mass Mailer | ActiveCampaign |
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| mass emails | #11 | #3 |
| salesforce marketing | #5 | #1 |
| marketing | #7 | #1 |
| email alerts | #1 | #7 |
| mass | #2 | #6 |
Both 360 Mass Mailer: Salesforce Native Email Marketing & Automation App and ActiveCampaign: Customer Experience Marketing Automation for Salesforce offer paid plans only. 360 Mass Mailer: Salesforce Native Email Marketing & Automation App starts at paid; ActiveCampaign: Customer Experience Marketing Automation for Salesforce starts at paid. Compare the per-tier features in the Pricing section above before committing.
360 Mass Mailer: Salesforce Native Email Marketing & Automation App has the higher average rating (4.9★ from 54 reviews) compared to ActiveCampaign: Customer Experience Marketing Automation for Salesforce (4.2★ from 156 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
360 Mass Mailer: Salesforce Native Email Marketing & Automation App holds the higher average rating (4.9★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Salesforce AppExchange. ActiveCampaign: Customer Experience Marketing Automation for Salesforce has the deeper published review base (156 vs 54), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
360 Mass Mailer: Salesforce Native Email Marketing & Automation App typically suits early-stage and growth-mode teams based on its published review base (54 reviews). ActiveCampaign: Customer Experience Marketing Automation for Salesforce typically suits early-stage and growth-mode teams based on its published review base (156 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. 360 Mass Mailer: Salesforce Native Email Marketing & Automation App and ActiveCampaign: Customer Experience Marketing Automation for Salesforce both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from 360 Mass Mailer: Salesforce Native Email Marketing & Automation App" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
