| Apollo.io | HubSpot | |
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| Metric | Apollo.io | HubSpot |
|---|---|---|
| Rating | ★ 4.0 ★ | 3.5 ★ |
| Total reviews | ★ 189 | 95 |
| Free plan | — | — |
| Built for Shopify | — | — |
| Featured placements | 3 | — |
Based on the data on this page, Apollo.io is the stronger choice for most Pipedrive Marketplace merchants — 4.0★ vs HubSpot's 3.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Apollo.io has the larger user base (189 reviews vs 95), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HubSpot's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Apollo.io; mid-market and enterprise merchants with specific feature requirements should evaluate both — HubSpot's 95-review base may include the workflow context that matches your specific use case better than Apollo.io's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Pipedrive Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Apollo.io audit • HubSpot audit
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Apollo.io has the higher average rating (4.0★ from 189 reviews) compared to HubSpot (3.5★ from 95 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Apollo.io fits better if you prioritize rating consistency; HubSpot is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Pipedrive Marketplace marketplace. Apollo.io has more onboarding documentation maturity (189 reviews vs 95), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Apollo.io typically suits early-stage and growth-mode stores based on its review-base composition (189 reviews). HubSpot aligns more with early-stage and growth-mode stores (95 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Apollo.io and HubSpot both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HubSpot" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
