Google Ads vs LinkedIn Sales Navigator

Based on the data on this page, Google Ads is the stronger choice for most HubSpot App Marketplace teams — 3.1★ vs LinkedIn Sales Navigator's 2.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Google Ads offers a free tier (Free plan available) while LinkedIn Sales Navigator starts at Advanced Plus. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

LinkedIn Sales Navigator has the larger user base (372 reviews vs 226), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Ads's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage teams who need fast install and low risk should default to Google Ads; mid-market and enterprise teams with specific feature requirements should evaluate both — LinkedIn Sales Navigator's 372-review base may include the workflow context that matches your specific use case better than Google Ads's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Google Ads or LinkedIn Sales Navigator cheaper?

Google Ads is the cheaper option — it offers a free plan (Free plan available). LinkedIn Sales Navigator starts at Advanced Plus. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Google Ads or LinkedIn Sales Navigator?

Google Ads has the higher average rating (3.1★ from 226 reviews) compared to LinkedIn Sales Navigator (2.0★ from 372 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Google Ads or LinkedIn Sales Navigator?

Google Ads holds the higher average rating (3.1★ vs 2.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Google Ads or LinkedIn Sales Navigator?

Both apps are one-click installs from the HubSpot App Marketplace. LinkedIn Sales Navigator has the deeper published review base (372 vs 226), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large HubSpot App Marketplace teams?

Google Ads typically suits early-stage and growth-mode teams based on its published review base (226 reviews). LinkedIn Sales Navigator typically suits early-stage and growth-mode teams based on its published review base (372 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Google Ads and LinkedIn Sales Navigator?

Migration support varies by app and category. Google Ads and LinkedIn Sales Navigator both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Ads" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.