Side-by-side comparison · 24 data points
Automatically sync AI meeting summaries, action items, and insights to HubSpot.
| AdRoll ABM (formerly RollWorks) | Fathom AI Notetaker | |
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AdRoll ABM generates pipeline, accelerates sales cycles, and drives revenue by connecting account-based insights with flexible, dynamic B2B audience building and world-class multi-touch advertising and outreach.
| Metric | AdRoll ABM (formerly RollWorks) | Fathom AI Notetaker |
|---|---|---|
| Rating | 4.7 ★ | 4.7 ★ |
| Total reviews | 23 | ★ 457 |
| Active installs | 839+ | 21,212+ |
| Free plan | — | ★ Yes |
| Pricing | AdRoll Account-Based Marketing | Free plan available |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed since | Dec 2019 | Sep 2021 |
AdRoll ABM (formerly RollWorks) and Fathom AI Notetaker are evenly matched on rating (4.7★ vs 4.7★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Fathom AI Notetaker offers a free tier (Free plan available) while AdRoll ABM (formerly RollWorks) starts at AdRoll Account-Based Marketing. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Fathom AI Notetaker has the larger user base (457 reviews vs 23), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. AdRoll ABM (formerly RollWorks)'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical HubSpot App Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: AdRoll ABM (formerly RollWorks) audit • Fathom AI Notetaker audit
Fathom AI Notetaker is the cheaper option — it offers a free plan (Free plan available). AdRoll ABM (formerly RollWorks) starts at AdRoll Account-Based Marketing. Both publish their pricing on the HubSpot App Marketplace; AppRanks mirrors what's listed on each refresh cycle.
AdRoll ABM (formerly RollWorks) (4.7★, 23 reviews) and Fathom AI Notetaker (4.7★, 457 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.7★. Fathom AI Notetaker does carry the larger published review base (457 vs 23). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the HubSpot App Marketplace. Fathom AI Notetaker has the deeper published review base (457 vs 23), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
AdRoll ABM (formerly RollWorks) typically suits early-stage and growth-mode teams based on its published review base (23 reviews). Fathom AI Notetaker typically suits early-stage and growth-mode teams based on its published review base (457 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. AdRoll ABM (formerly RollWorks) and Fathom AI Notetaker both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from AdRoll ABM (formerly RollWorks)" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
