GMass for Gmail™ vs Insightly CRM

Based on the data on this page, GMass for Gmail™ is the stronger choice for most Google Workspace Marketplace admins — 4.8★ vs Insightly CRM's 4.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, GMass for Gmail™ offers a free tier (Free of charge with paid features) while Insightly CRM starts at Not available. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

GMass for Gmail™ has the larger user base (6,790 reviews vs 365), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Insightly CRM's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage admins who need fast install and low risk should default to GMass for Gmail™; mid-market and enterprise admins with specific feature requirements should evaluate both — Insightly CRM's 365-review base may include the workflow context that matches your specific use case better than GMass for Gmail™'s broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Google Workspace Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is GMass for Gmail™ or Insightly CRM cheaper?

GMass for Gmail™ is the cheaper option — it offers a free plan (Free of charge with paid features). Insightly CRM starts at Not available. Both publish their pricing on the Google Workspace Marketplace; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, GMass for Gmail™ or Insightly CRM?

GMass for Gmail™ has the higher average rating (4.8★ from 6,790 reviews) compared to Insightly CRM (4.2★ from 365 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose GMass for Gmail™ or Insightly CRM?

GMass for Gmail™ holds the higher average rating (4.8★ vs 4.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, GMass for Gmail™ or Insightly CRM?

Both apps are one-click installs from the Google Workspace Marketplace. GMass for Gmail™ has the deeper published review base (6,790 vs 365), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Google Workspace Marketplace admins?

GMass for Gmail™ typically suits established teams with steady usage based on its published review base (6,790 reviews). Insightly CRM typically suits early-stage and growth-mode teams based on its published review base (365 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between GMass for Gmail™ and Insightly CRM?

Migration support varies by app and category. GMass for Gmail™ and Insightly CRM both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Insightly CRM" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.