Side-by-side comparison · 24 data points
HTML Macro Pro is an HTML macro for Confluence Cloud that embeds custom HTML, CSS, JavaScript and iframes on your pages, and lets you embed websites, Power BI, Figma, Google Drive, dashboards and more.
| HTML Macro Pro for Confluence FREE - Embed HTML and iframes | AURA Content Formatting Macros Tabs LaTeX HTML in Confluence | |
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Aura is an app for Confluence which introduces an intuitive suite of content macros transforming boring pages into beautiful organized content. The intuitive usage & the beautiful results of Aura macros will boost user experience & user acceptance.
| Metric | HTML Macro Pro for Confluence FREE - Embed HTML and iframes | AURA Content Formatting Macros Tabs LaTeX HTML in Confluence |
|---|---|---|
| Rating | ★ 5.0 ★ | 5.0 ★ |
| Total reviews | 22 | ★ 212 |
| Active installs | 2,022+ | 4,266+ |
| Free plan | ★ Yes | — |
| Pricing | Free | From $0/yr |
| Pricing tiers | — | 6 tiers |
| Listed features | 3 | 3 |
HTML Macro Pro for Confluence FREE - Embed HTML and iframes and AURA Content Formatting Macros Tabs LaTeX HTML in Confluence are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, HTML Macro Pro for Confluence FREE - Embed HTML and iframes offers a free tier (Free) while AURA Content Formatting Macros Tabs LaTeX HTML in Confluence starts at From $0/yr. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
AURA Content Formatting Macros Tabs LaTeX HTML in Confluence has the larger user base (212 reviews vs 22), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HTML Macro Pro for Confluence FREE - Embed HTML and iframes's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most teams the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Atlassian Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: HTML Macro Pro for Confluence FREE - Embed HTML and iframes audit • AURA Content Formatting Macros Tabs LaTeX HTML in Confluence audit
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| Keyword | HTML Macro Pro for Confluence FREE - Embed HTML and iframes | AURA Content Formatting Macros Tabs LaTeX HTML in Confluence |
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| form | #277 | #52 |
HTML Macro Pro for Confluence FREE - Embed HTML and iframes is the cheaper option — it offers a free plan (Free). AURA Content Formatting Macros Tabs LaTeX HTML in Confluence starts at From $0/yr. Both publish their pricing on the Atlassian Marketplace; AppRanks mirrors what's listed on each refresh cycle.
HTML Macro Pro for Confluence FREE - Embed HTML and iframes (5.0★, 22 reviews) and AURA Content Formatting Macros Tabs LaTeX HTML in Confluence (5.0★, 212 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
HTML Macro Pro for Confluence FREE - Embed HTML and iframes holds the higher average rating (5.0★ vs 5.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Atlassian Marketplace. AURA Content Formatting Macros Tabs LaTeX HTML in Confluence has the deeper published review base (212 vs 22), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
HTML Macro Pro for Confluence FREE - Embed HTML and iframes typically suits early-stage and growth-mode teams based on its published review base (22 reviews). AURA Content Formatting Macros Tabs LaTeX HTML in Confluence typically suits early-stage and growth-mode teams based on its published review base (212 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. HTML Macro Pro for Confluence FREE - Embed HTML and iframes and AURA Content Formatting Macros Tabs LaTeX HTML in Confluence both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HTML Macro Pro for Confluence FREE - Embed HTML and iframes" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.