These 10 apps lead Salesforce AppExchange's Personalization category as of September 2026 — ranked by user rating, review count, and audit score, refreshed every 24 hours from the canonical Salesforce marketplace listing.
Discover the top-rated personalization apps available on Salesforce AppExchange. Rankings based on user ratings, review count, and market performance.
Updated · methodology: audit-score · About AppRanks
This is the curated shortlist — the top-ranked personalization apps. To browse every personalization app on Salesforce AppExchange, see the full Personalization category.
This list ranks the top 10 Salesforce apps classified under by the source marketplace's own taxonomy — apps appear here only because Salesforce AppExchange itself tags them in this category, not because of any AppRanks editorial decision. Within the category set, ranking uses a Bayesian-ish blend of average rating × natural log of review count: the formula is , so a high-rating-low-review app doesn't leapfrog an established listing on a single 5-star outlier. The blend favors apps that are both well-reviewed AND have an established user base.
rating × ln(reviewCount + 1)AppRanks does not invent a proprietary score for public surfaces — the rank shown mirrors the marketplace's published category position exactly, scraped on a 12-24 hour refresh cycle from the canonical Salesforce AppExchange listing. The category lookup happens at request time and the page is cached at the edge for 1 hour to absorb traffic spikes; the underlying ranking data refreshes daily so the list stays accurate within one day of any source change. AppRanks does not editorially promote or demote apps based on advertiser or partnership status — the same blend formula applies uniformly across every app on this platform.
FinDock - Payments on Salesforce
Ranks #1 in the Salesforce AppExchange personalization category as a category-leading listing. Currently has an early-stage review volume (63 reviews). Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — FinDock - Payments on Salesforce holds a 5.0-star average across 63 reviews in the personalization category.
Ranks #2 in the Salesforce AppExchange personalization category as a category-leading listing. An early-stage review volume (19 reviews) with a no-rating average. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Creative Mail holds a 5.0-star average across 19 reviews in the personalization category.
Inxmail - Email Marketing for Salesforce l Mass Email l Marketing Automation
Ranks #3 in the Salesforce AppExchange personalization category as a category-leading listing. Tracks at no-rating across 20 reviews — early-stage review volume. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — Inxmail - Email Marketing for Salesforce l Mass Email l Marketing Automation holds a 4.8-star average across 20 reviews in the personalization category.
Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder
Holds position #4 in the Salesforce AppExchange personalization category as a category-leading listing. Currently has an early-stage review volume (3 reviews). Pricing: paid. Refresh: daily from the source marketplace.
eesii by Bertelsmann Marketing Services - Direct Mail Automation
Currently sits at #5 in the Salesforce AppExchange personalization category as a category-leading listing. An early-stage review volume (1 reviews) with a no-rating average. Pricing: paid. Refresh: daily from the source marketplace.
Product Discovery for Salesforce Commerce
Holds position #6 in the Salesforce AppExchange personalization category as a category-leading listing. Tracks at no-rating across 1 reviews — early-stage review volume. Pricing: paid. Refresh: daily from the source marketplace.
Currently sits at #7 in the Salesforce AppExchange personalization category as a category-leading listing. Currently has an early-stage review volume (1 reviews). Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
Holds position #8 in the Salesforce AppExchange personalization category as a category-leading listing. An early-stage review volume (1 reviews) with a no-rating average. Pricing: free_to_install. AppRanks tracks this listing on a 24-hour cycle.
Prefixbox AI Agent for B2C Commerce
Currently sits at #9 in the Salesforce AppExchange personalization category as a category-leading listing. Tracks at no-rating across 1 reviews — early-stage review volume. Pricing: free_to_install. AppRanks tracks this listing on a 24-hour cycle.
Holds position #10 in the Salesforce AppExchange personalization category as a category-leading listing. Currently has an early-stage review volume (3 reviews). Pricing: paid. Source: Salesforce AppExchange's own published category position.
Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 10 personalization apps on Salesforce AppExchange.
| # | App | Rating | Reviews | Pricing |
|---|---|---|---|---|
| 1 | FinDock - Payments on Salesforce | 5.0★ | 63 | paid |
| 2 | Creative Mail | 5.0★ | 19 | paid |
| 3 | Inxmail - Email Marketing for Salesforce l Mass Email l Marketing Automation | 4.8★ | 20 | paid |
| 4 | Avochato for Marketing: Two-way SMS Text Messaging for Journey Builder | 5.0★ | 3 | paid |
| 5 | eesii by Bertelsmann Marketing Services - Direct Mail Automation | 5.0★ | 1 | paid |
| 6 | Product Discovery for Salesforce Commerce | 5.0★ | 1 | paid |
| 7 | YES - Accelerate Enrollment | 5.0★ | 1 | paid |
| 8 | Spire Print Connect | 5.0★ | 1 | free_to_install |
| 9 | Prefixbox AI Agent for B2C Commerce | 5.0★ | 1 | free_to_install |
| 10 | DESelect Engage | 5.0★ | 3 | paid |
Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.
Methodology details: /glossary/audit-score · /about.
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