How does AppRanks pick the top Mass Emails And Messaging apps for Salesforce AppExchange?

Apps appear here because Salesforce AppExchange itself classifies them under Mass Emails And Messaging — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.

How often does this mass emails and messaging apps list update?

Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.

What does "Pick if" mean on each top-3 entry?

"Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.

Where can I see the full methodology and audit scoring?

The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

42 Best Mass Emails And Messaging Apps for Salesforce (2026)

AppRanks

#1
ActiveCampaign: Customer Experience Marketing Automation for Salesforce
4.2(156)paid
Ranks #1 in the Salesforce AppExchange mass emails and messaging category as a well-rated listing. Currently has a growing review traction (156 reviews, 4.2★ avg). Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you want an emerging mass emails and messaging option — ActiveCampaign: Customer Experience Marketing Automation for Salesforce ranks #1 on Salesforce AppExchange and is still building review depth.
View audit Compare to #2 →
#2
MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files
4.9(164)paid
Ranks #2 in the Salesforce AppExchange mass emails and messaging category as a category-leading listing. A growing review traction (164 reviews) with a 4.9-star average. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files holds a 4.9-star average across 164 reviews in the mass emails and messaging category.
View audit Compare to #1 →
#3
iContact for Salesforce | Email Marketing, Mass Email, Landing Pages
4.6(283)paid
Ranks #3 in the Salesforce AppExchange mass emails and messaging category as a highly rated listing. Tracks at 4.6★ across 283 reviews — growing review traction. Pricing: paid. Position holds for the trailing 30-day window.
Pick if: Pick this if you prioritize merchant satisfaction over scale — iContact for Salesforce | Email Marketing, Mass Email, Landing Pages holds a 4.6-star average across 283 reviews in the mass emails and messaging category.
View audit Compare to #2 →
#4
Unsubscribe Link
4.2(76)free
Holds position #4 in the Salesforce AppExchange mass emails and messaging category as a well-rated listing. Currently has an early-stage review volume (76 reviews, 4.2★ avg). Pricing: free. Refresh: daily from the source marketplace.
View audit Compare to #3 →
#5
Salesvue - Sales Engagement Platform
4.8(120)paid
Currently sits at #5 in the Salesforce AppExchange mass emails and messaging category as a highly rated listing. A growing review traction (120 reviews) with a 4.8-star average. Pricing: paid. Refresh: daily from the source marketplace.
View audit Compare to #4 →
#6
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF)
4.8(94)paid
Holds position #6 in the Salesforce AppExchange mass emails and messaging category as a category-leading listing. Tracks at 4.8★ across 94 reviews — early-stage review volume. Pricing: paid. Refresh: daily from the source marketplace.
View audit Compare to #5 →
#7
360 Mass Mailer-Mass Email, Email Marketing, Email Alert, Drip Email, Native App
4.9(53)paid
Currently sits at #7 in the Salesforce AppExchange mass emails and messaging category as a category-leading listing. Currently has an early-stage review volume (53 reviews, 4.9★ avg). Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #6 →
#8
360 Verify the Email – Validate Email and Phone Numbers on Salesforce
4.9(81)paid
Holds position #8 in the Salesforce AppExchange mass emails and messaging category as a category-leading listing. An early-stage review volume (81 reviews) with a 4.9-star average. Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #7 →
#9
Mailchimp for Salesforce
4.9(15)paid
Currently sits at #9 in the Salesforce AppExchange mass emails and messaging category as a category-leading listing. Tracks at 4.9★ across 15 reviews — early-stage review volume. Pricing: paid. AppRanks tracks this listing on a 24-hour cycle.
View audit Compare to #8 →
#10
Creative Mail
5.0(19)paid
Holds position #10 in the Salesforce AppExchange mass emails and messaging category as a category-leading listing. Currently has an early-stage review volume (19 reviews, 5.0★ avg). Pricing: paid. Source: Salesforce AppExchange's own published category position.
View audit Compare to #9 →

At-a-glance comparison

Same data as the ranked cards, condensed into a sortable-by-eye grid: rating × review depth × pricing tier across the top 10 mass emails and messaging apps on Salesforce AppExchange.

#	App	Rating	Reviews	Pricing
1	ActiveCampaign: Customer Experience Marketing Automation for Salesforce	4.2★	156	paid
2	MassMailer - Native App, Email Marketing, Mass Email, Email Alerts, Attach Files	4.9★	164	paid
3	iContact for Salesforce \| Email Marketing, Mass Email, Landing Pages	4.6★	283	paid
4	Unsubscribe Link	4.2★	76	free
5	Salesvue - Sales Engagement Platform	4.8★	120	paid
6	Campaign Monitor for Salesforce \| Email Marketing & Mass Email (CM4SF)	4.8★	94	paid
7	360 Mass Mailer-Mass Email, Email Marketing, Email Alert, Drip Email, Native App	4.9★	53	paid
8	360 Verify the Email – Validate Email and Phone Numbers on Salesforce	4.9★	81	paid
9	Mailchimp for Salesforce	4.9★	15	paid
10	Creative Mail	5.0★	19	paid

Want to compare any two apps in detail (features, ratings trend, pricing plans side-by-side)? Open the head-to-head page from the "Compare to #N" link on each card above. Custom multi-app comparisons, historical rank trajectory, and CSV export are available on a paid plan.

Frequently asked

How does AppRanks pick the top Mass Emails And Messaging apps for Salesforce AppExchange?: Apps appear here because Salesforce AppExchange itself classifies them under Mass Emails And Messaging — AppRanks does not editorially add or remove apps from this category set. Within the category, ranking uses average rating times the natural log of review count (rating × ln(reviewCount + 1)), which keeps a single 5-star outlier from leapfrogging an established listing while still letting a very-well-rated mid-volume app rank above a poorly-reviewed giant. The page refreshes daily from the canonical Salesforce marketplace listing. AppRanks does not accept payment to alter ranking on public surfaces.
How often does this mass emails and messaging apps list update?: Every 24 hours. AppRanks pulls fresh rating, review count, and pricing-tier data from each app's Salesforce marketplace listing nightly. Apps that lose Salesforce AppExchange's category tag (e.g., a developer changes the listing's primary category) drop off in the next nightly snapshot. The page itself is cached at the CDN for 1 hour to absorb traffic spikes, so during a refresh window the visible list lags the underlying data by at most one hour.
What does "Pick if" mean on each top-3 entry?: "Pick if" is a data-derived recommendation that surfaces the most useful selection criterion for that app — high rating with deep review base means category default; free tier with broad adoption means budget-first pick; high rating with moderate review count means satisfaction-led pick. The framing is generated from the same rating + review count + pricing data shown on the card, not from editorial judgment or paid placement.
Where can I see the full methodology and audit scoring?: The full methodology — including the rating × ln(reviewCount + 1) blend, refresh cadence, conflict-of-interest policy, and the per-app audit-score breakdown — is documented on the AppRanks About page and the audit-score glossary entry. Every app on this list also has a dedicated audit page that walks through title, content, visuals, pricing, and category-tag scoring against the marketplace's published standards.

Methodology details: /glossary/audit-score · /about.

The 10 Best Mass Emails And Messaging Apps for Salesforce AppExchange (2026)

At-a-glance comparison

Frequently asked

Track these rankings over time