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Quick verdict
Generated from BulkSMS for Zoho Campaigns's audit data
BulkSMS for Zoho Campaigns scores 40/100 across 6 category checks, which indicates listing-quality gaps across 3 of 6 audited categories. Strengths: title optimization (88/100) is the strongest category — installing for evaluation is fine, long-term confidence needs the gaps below addressed. Watch-items: languages (0/100) and categories & discoverability (17/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
Fix these in order — we'll alert you when you improve
Start Tracking FreeBulkSMS for Zoho Campaigns Listing Audit — Zoho Marketplace
Zoho Marketplace
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Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
26/50 chars
Title Keywords
3 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
9/200 chars — too short
Your introduction is only 9 characters. Use closer to 200 characters to fully describe your app.
Intro Keywords
Only 1 keyword(s) — add more
Include at least 3 relevant keywords in your introduction for better search visibility.
Description
Missing
Add a detailed app description explaining features, benefits, and use cases.
Description Keywords
No keywords in description
Add relevant keywords throughout your description.
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
No screenshots
Add at least 5 high-quality screenshots showing your app's key features and UI.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Track this score weekly
Get alerts when your ranking changes and monitor competitors.
What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
No categories
Assign your app to relevant categories — this is essential for marketplace discoverability.
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
No privacy policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
No pricing plans listed
List your pricing plans with clear feature breakdowns.
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
No languages listed
Add language support information. Multi-language apps reach significantly more merchants.
Top Priorities
highDescription & Content
Description
Add a detailed app description explaining features, benefits, and use cases.
highVisual Assets
Screenshot Count
Add at least 5 high-quality screenshots showing your app's key features and UI.
highCategories & Discoverability
Category Count
Assign your app to relevant categories — this is essential for marketplace discoverability.
highTechnical & Support
Privacy Policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumDescription & Content
Introduction
Your introduction is only 9 characters. Use closer to 200 characters to fully describe your app.
mediumDescription & Content
Intro Keywords
Include at least 3 relevant keywords in your introduction for better search visibility.
mediumDescription & Content
Description Keywords
Add relevant keywords throughout your description.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
mediumTechnical & Support
Pricing Plans
List your pricing plans with clear feature breakdowns.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 26, 2026
How BulkSMS for Zoho Campaigns's 40/100 breaks down
BulkSMS for Zoho Campaigns's overall score of 40/100 is a result that signals significant listing weaknesses across multiple categories, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (88/100, +48 vs overall); the weakest is Languages (0/100), a 40-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (88), Visual Assets (50), Technical & Support (42).
Scoring criteria, category weightings, and the full rubric (identical across every Zoho Marketplace listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is BulkSMS for Zoho Campaigns's Zoho App Store audit score?
BulkSMS for Zoho Campaigns scored 40/100 in the AppRanks listing audit — a result that signals significant listing weaknesses. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 30/100, Visual Assets 50/100, Categories & Discoverability 17/100, Technical & Support 42/100, Languages 0/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Zoho listings.
What is BulkSMS for Zoho Campaigns doing well?
BulkSMS for Zoho Campaigns's strongest audit area is Title Optimization, scored at 88/100. Of the 4 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before BulkSMS for Zoho Campaigns loses its current edge in this category.
Explore further
- Compare BulkSMS for Zoho Campaigns with another appStack BulkSMS for Zoho Campaigns's title optimization score (88/100) against a rival listing on Zoho Marketplace.
- Browse Zoho Marketplace appsSee how other Zoho Marketplace listings handle languages — BulkSMS for Zoho Campaigns's weakest category at 0/100.
- Audit metrics glossaryDefinitions for the Title Optimization and Languages checks used on this audit, plus the rest of the AppRanks vocabulary.
- BulkSMS for Zoho Campaigns audit historyScore timeline for BulkSMS for Zoho Campaigns — see whether the 40/100 result is improving, holding, or slipping.
- BulkSMS for Zoho Campaigns on Zoho MarketplacePricing, features, ratings, and the live Zoho Marketplace marketplace summary for BulkSMS for Zoho Campaigns.
- What is an audit score?Why BulkSMS for Zoho Campaigns landed at 40/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Zoho Marketplace appsSee where BulkSMS for Zoho Campaigns's weak 40/100 places it against the Zoho Marketplace's highest-rated apps.