Quick verdict
Generated from this listing's audit data
Publitio scores 41/100 on the AppRanks listing audit across 6 category checks, which indicates significant listing-quality gaps across multiple categories that compound on conversion. Reasons merchants typically choose this listing: the listing is functional, so installing it is fine for evaluation; long-term confidence requires the developer to address the audit gaps below. Reasons merchants might consider alternatives: languages and categories & discoverability score below the platform median; the largest single ROI for the developer would be lifting languages since category weights are fixed in the rubric. The full per-category breakdown follows below; the methodology section explains how each category is scored and weighted across the WordPress Plugin Directory listing audit rubric.
Fix these in order — we'll alert you when you improve
Start Tracking Free
Publitio Listing Audit — WordPress Plugin Directory
WordPress Plugin Directory·5.0(41)
NEEDS WORK
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
8/70 chars — under 50% of limit
Your title uses only 8 of 70 available characters. Add relevant keywords to improve discoverability.
Title Keywords
Only 1 keyword found
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
Brand Name Position
Title starts with a brand name
Separator Usage
Short title — separator not needed
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
152/150 chars
Intro Keywords
13 unique keywords
Description
Missing
Add a detailed app description explaining features, benefits, and use cases.
Description Keywords
No keywords in description
Add relevant keywords throughout your description.
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
No screenshots
Add at least 5 high-quality screenshots showing your app's key features and UI.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Track this score weekly
Get alerts when your ranking changes and monitor competitors.
What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
No categories
Assign your app to relevant categories — this is essential for marketplace discoverability.
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
No privacy policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
No pricing plans listed
List your pricing plans with clear feature breakdowns.
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
No languages listed
Add language support information. Multi-language apps reach significantly more merchants.
Top Priorities
highTitle Optimization
Title Keywords
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
highDescription & Content
Description
Add a detailed app description explaining features, benefits, and use cases.
highVisual Assets
Screenshot Count
Add at least 5 high-quality screenshots showing your app's key features and UI.
highCategories & Discoverability
Category Count
Assign your app to relevant categories — this is essential for marketplace discoverability.
highTechnical & Support
Privacy Policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Length
Your title uses only 8 of 70 available characters. Add relevant keywords to improve discoverability.
mediumDescription & Content
Description Keywords
Add relevant keywords throughout your description.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
mediumTechnical & Support
Pricing Plans
List your pricing plans with clear feature breakdowns.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
Ready to outrank competitors?
Track 5 keywords, your app, and 3 competitors — free. Get alerts when your ranking changes.
No credit card · 2 min setup
Last updated: May 16, 2026
How this audit score is calculated
This is an independent audit — Publitio's overall score of 41/100 is a result that signals significant listing weaknesses across multiple categories, computed as the weighted average of 6 category checks scored against a fixed rubric. The strongest category is Title Optimization (63/100); the weakest is Languages (0/100). The largest single improvement available to this listing is in languages — because category weights are fixed, lifting a low score in a heavily-weighted category moves the headline number more than the same lift in a lighter category. AppRanks runs the rubric independently of WordPress Plugin Directory and the app developer; the same rubric is applied to every WordPress Plugin Directory listing AppRanks audits, and we do not weight by paid relationship, traffic, partnership tier, or any commercial agreement with the developer. The exact category weightings, per-check scoring formulas, and 24-hour refresh cadence are documented on our methodology page; the breakdown below shows exactly which checks moved the score up or down for Publitio specifically.
AppRanks does not accept payment to influence rankings, audit scores, or comparison outcomes. If a developer disputes a number, the underlying WordPress Plugin Directory App Store listing is always the ground truth — our snapshot is at most one refresh cycle behind. Email [email protected] with the URL and the discrepancy and we'll investigate within 24 hours.
Frequently asked questions
What is Publitio's Wordpress App Store audit score?
Publitio scored 41/100 in the AppRanks listing audit — a result that signals significant listing weaknesses. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 50/100, Visual Assets 50/100, Categories & Discoverability 17/100, Technical & Support 42/100, Languages 0/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Wordpress listings.
What is Publitio doing well?
Publitio's strongest audit area is Title Optimization, scored at 63/100. Of the 4 checks AppRanks runs in this category, 2 pass cleanly and 1 fail outright; the rest sit in warning state. This is the dimension a competing listing would need to match before Publitio loses its current edge in this category.
Explore further
- Compare Publitio with another appSide-by-side pricing, features, rankings, and reviews on the WordPress Plugin Directory.
- Browse WordPress Plugin Directory appsSee category leaders and competitive landscape.
- Audit metrics glossaryDefinitions for audit score, review velocity, featured placement, and 12 more terms used here.
- Publitio audit historyScore timeline — see what changed across each snapshot, with deltas vs the prior audit.
- Publitio on WordPress Plugin DirectoryThe canonical app page — pricing, features, ratings, screenshots, and the marketplace listing summary.
- What is an audit score?Definition + how the 0–100 number is computed, what each section weight contributes, and how often it refreshes.
- Top-rated WordPress Plugin Directory appsSee where Publitio stands against the WordPress Plugin Directory's highest-rated apps — daily-refreshed ranking.