Generated from Etsy's audit data
Etsy scores 72/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: languages at 92/100 and visual assets at 88/100 carry the headline — both above the 72/100 overall. Watch-items: technical & support (50/100) and categories & discoverability (50/100) drag the average down; lifting technical & support is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Etsy on Wix. It scored 72/100 (grade B) on today's snapshot. Top strength: Languages at 92/100. Biggest gap: Categories & Discoverability at 50/100. We re-audit every 24 hours from the canonical Wix listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: July 11, 2026
Etsy's overall score of 72/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Languages (92/100, +20 vs overall); the weakest is Technical & Support (50/100), 22 points below the overall — a meaningful but not dominant gap. Top three by score: Languages (92), Visual Assets (88), Description & Content (83).
Scoring criteria, category weightings, and the full rubric (identical across every Wix App Market listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Etsy scored 72/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 83/100, Visual Assets 88/100, Categories & Discoverability 50/100, Technical & Support 50/100, Languages 92/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Wix listings.
Etsy's strongest audit area is Languages, scored at 92/100. Of the 6 checks AppRanks runs in this category, 5 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Etsy loses its current edge in this category.
The weakest area in Etsy's audit is Categories & Discoverability, scored at 50/100. The failing checks are feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.