What can Varia: Options & Customization improve?

The weakest area in Varia: Options & Customization's audit is Languages, scored at 50/100. The failing checks are language count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

Varia: Options & Listing Audit — 81/100

Quick verdict

Generated from Varia: Options & Customization's audit data

Varia: Options & Customization scores 81/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 100/100 and visual assets at 88/100 carry the headline — both above the 81/100 overall. Watch-items: languages (50/100) and technical & support (64/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.

Varia: Options & Customization

Independent listing audit — Shopify

81/100·grade B·audited today·0 changes in 30d

View app

81/100

Grade B

Needs work

Overall

81/100

weighted across 6 areas

Grade

mid tier

Last audit

today

refreshed 1h ago

Changes

0 30d

view history →

This is an independent listing audit for Varia: Options & Customization on Shopify. It scored 81/100 (grade B) on today's snapshot. Top strength: Title Optimization at 100/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.

Section breakdown

Detailed checks & fixes

Title Length30/30 chars
Title Keywords3 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction77/100 chars
Intro Keywords7 unique keywords
Description248/500 chars — under 60% of limit
Description Keywords21 unique keywords
Feature List4/5 features — add more
Feature ClarityAll features within 80 char limit
SEO Description150/160 chars
Demo StoreNo demo store URL

High impact

Description

Your description uses 248 of 500 characters. Expand it with features, benefits, and use cases.

App IconApp icon is set
Screenshot Count6 screenshots
Hero VideoNo video content found
Screenshot Variety6 unique screenshots

Medium impact

Hero Video

Add a demo video to increase engagement — listings with videos get higher conversion rates.

Category CountOnly 1 category
Category NamesAll categories have names
Feature Tags6 feature tags
Integrations1 integrations listed

Medium impact

Category Count

Add your app to at least 2 categories to appear in more browse results.

Built for ShopifyNo Built for Shopify badge
Demo StoreNo demo store
Privacy PolicyPrivacy policy link provided
FAQNo FAQ
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans3 plan(s) with details

Medium impact

Built for Shopify

Earn the Built for Shopify badge to increase merchant trust and get priority placement.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryVaria: Options & Customization changes0 updates in 30d BenchmarkLanguages rankingWhere Varia: Options & Customization sits AppsVaria: Options & Customization overviewReviews · keywords BestTop Shopify appsBeyond Varia: Options & Customization MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: September 7, 2026

How Varia: Options & Customization's 81/100 breaks down

Varia: Options & Customization's overall score of 81/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 2 score below. The strongest category is Title Optimization (100/100, +19 vs overall); the weakest is Languages (50/100), a 31-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Visual Assets (88), Categories & Discoverability (88).

Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].

Frequently asked questions

What is Varia: Options & Customization's Shopify App Store audit score?

Varia: Options & Customization scored 81/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 81/100, Visual Assets 88/100, Categories & Discoverability 88/100, Technical & Support 64/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is Varia: Options & Customization doing well?

Varia: Options & Customization's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Varia: Options & Customization loses its current edge in this category.