Generated from The Brand Lab tracker's audit data
The Brand Lab tracker scores 71/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: description & content at 88/100 and title optimization at 75/100 carry the headline — both above the 71/100 overall. Watch-items: languages (50/100) and technical & support (57/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for The Brand Lab tracker on Shopify. It scored 71/100 (grade B) on today's snapshot. Top strength: Description & Content at 88/100. Biggest gap: Languages at 50/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 13, 2026
The Brand Lab tracker's overall score of 71/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Description & Content (88/100, +17 vs overall); the weakest is Languages (50/100), 21 points below the overall — a meaningful but not dominant gap. Top three by score: Description & Content (88), Title Optimization (75), Visual Assets (75).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
The Brand Lab tracker scored 71/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 75/100, Description & Content 88/100, Visual Assets 75/100, Categories & Discoverability 63/100, Technical & Support 57/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
The Brand Lab tracker's strongest audit area is Description & Content, scored at 88/100. Of the 8 checks AppRanks runs in this category, 6 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before The Brand Lab tracker loses its current edge in this category.
The weakest area in The Brand Lab tracker's audit is Languages, scored at 50/100. The failing checks are english, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.