Quick verdict
Generated from TFM Express's audit data
TFM Express scores 64/100 across 6 category checks, which tracks in the middle band, with 3 of 6 categories below the headline. Strengths: description & content holds at 81/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (33/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
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TFM Express Listing Audit — Shopify App Store
Shopify App Store·Free to install
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
11/30 chars — under 50% of limit
Your title uses only 11 of 30 available characters. Add relevant keywords to improve discoverability.
Title Keywords
2 keywords — could add more
Add at least one more relevant keyword to your title for better search visibility.
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
87/100 chars
Intro Keywords
8 unique keywords
Description
251/500 chars — under 60% of limit
Your description uses 251 of 500 characters. Expand it with features, benefits, and use cases.
Description Keywords
20 unique keywords
Feature List
3/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
150/160 chars
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
4 unique screenshots
Track this score weekly
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
No categories
Assign your app to relevant categories — this is essential for marketplace discoverability.
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
1 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
Privacy policy link provided
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
1 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highDescription & Content
Description
Your description uses 251 of 500 characters. Expand it with features, benefits, and use cases.
highCategories & Discoverability
Category Count
Assign your app to relevant categories — this is essential for marketplace discoverability.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Length
Your title uses only 11 of 30 available characters. Add relevant keywords to improve discoverability.
mediumTitle Optimization
Title Keywords
Add at least one more relevant keyword to your title for better search visibility.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 19, 2026
How TFM Express's 64/100 breaks down
TFM Express's overall score of 64/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 2 categories score above the headline number and 3 score below. The strongest category is Description & Content (81/100, +17 vs overall); the weakest is Categories & Discoverability (33/100), a 31-point gap below the headline score — the largest single lever. Top three by score: Description & Content (81), Visual Assets (75), Technical & Support (64).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is TFM Express's Shopify App Store audit score?
TFM Express scored 64/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 81/100, Visual Assets 75/100, Categories & Discoverability 33/100, Technical & Support 64/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is TFM Express doing well?
TFM Express's strongest audit area is Description & Content, scored at 81/100. Of the 8 checks AppRanks runs in this category, 5 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before TFM Express loses its current edge in this category.
Explore further
- Compare TFM Express with another appStack TFM Express's description & content score (81/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle categories & discoverability — TFM Express's weakest category at 33/100.
- Audit metrics glossaryDefinitions for the Description & Content and Categories & Discoverability checks used on this audit, plus the rest of the AppRanks vocabulary.
- TFM Express audit historyScore timeline for TFM Express — see whether the 64/100 result is improving, holding, or slipping.
- TFM Express on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for TFM Express.
- What is an audit score?Why TFM Express landed at 64/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where TFM Express's mid-tier 64/100 places it against the Shopify App Store's highest-rated apps.