Quick verdict
Generated from this listing's audit data
RuffRuff Table of Contents scores 86/100 on the AppRanks listing audit across 6 category checks, which places it in the upper tier of audited listings on AppRanks. Reasons merchants typically choose this listing: visual assets and description & content score above the platform median, which usually correlates with stronger first-impression conversion and search-result CTR. Reasons merchants might consider alternatives: languages and technical & support score below the platform median; the largest single ROI for the developer would be lifting languages since category weights are fixed in the rubric. The full per-category breakdown follows below; the methodology section explains how each category is scored and weighted across the Shopify App Store listing audit rubric.
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RuffRuff Table of Contents Listing Audit — Shopify App Store
Shopify App Store·4.7(18)·Free plan available
EXCELLENT
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
26/30 chars
Title Keywords
3 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
100/100 chars
Intro Keywords
10 unique keywords
Description
498/500 chars
Description Keywords
44 unique keywords
Feature List
4/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
157/160 chars
Demo Store
Demo store URL provided
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
6 screenshots
Hero Video
Video or media content found
Screenshot Variety
6 unique screenshots
Track this score weekly
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
2 categories
Category Names
All categories have names
Feature Tags
4 feature tags — add more
Add at least 5 feature tags to improve filtering and discoverability.
Integrations
1 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
Built for Shopify badge earned
Demo Store
Demo store URL provided
Privacy Policy
Privacy policy link provided
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
Tutorial/video link provided
Pricing Plans
3 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English not listed
English is the most widely used language — ensure your app supports it.
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highLanguages
English
English is the most widely used language — ensure your app supports it.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumCategories & Discoverability
Feature Tags
Add at least 5 feature tags to improve filtering and discoverability.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
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Last updated: May 17, 2026
How this audit score is calculated
This is an independent audit — RuffRuff Table of Contents's overall score of 86/100 is an excellent overall result, computed as the weighted average of 6 category checks scored against a fixed rubric. The strongest category is Visual Assets (100/100); the weakest is Languages (33/100). The largest single improvement available to this listing is in languages — because category weights are fixed, lifting a low score in a heavily-weighted category moves the headline number more than the same lift in a lighter category. AppRanks runs the rubric independently of Shopify App Store and the app developer; the same rubric is applied to every Shopify App Store listing AppRanks audits, and we do not weight by paid relationship, traffic, partnership tier, or any commercial agreement with the developer. The exact category weightings, per-check scoring formulas, and 24-hour refresh cadence are documented on our methodology page; the breakdown below shows exactly which checks moved the score up or down for RuffRuff Table of Contents specifically.
AppRanks does not accept payment to influence rankings, audit scores, or comparison outcomes. If a developer disputes a number, the underlying Shopify App Store App Store listing is always the ground truth — our snapshot is at most one refresh cycle behind. Email [email protected] with the URL and the discrepancy and we'll investigate within 24 hours.
Frequently asked questions
What is RuffRuff Table of Contents's Shopify App Store audit score?
RuffRuff Table of Contents scored 86/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 94/100, Visual Assets 100/100, Categories & Discoverability 88/100, Technical & Support 86/100, Languages 33/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is RuffRuff Table of Contents doing well?
RuffRuff Table of Contents's strongest audit area is Visual Assets, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before RuffRuff Table of Contents loses its current edge in this category.
Explore further
- Compare RuffRuff Table of Contents with another appSide-by-side pricing, features, rankings, and reviews on the Shopify App Store.
- Browse Shopify App Store appsSee category leaders and competitive landscape.
- Audit metrics glossaryDefinitions for audit score, review velocity, featured placement, and 12 more terms used here.
- RuffRuff Table of Contents audit historyScore timeline — see what changed across each snapshot, with deltas vs the prior audit.
- RuffRuff Table of Contents on Shopify App StoreThe canonical app page — pricing, features, ratings, screenshots, and the marketplace listing summary.
- What is an audit score?Definition + how the 0–100 number is computed, what each section weight contributes, and how often it refreshes.
- Top-rated Shopify App Store appsSee where RuffRuff Table of Contents stands against the Shopify App Store's highest-rated apps — daily-refreshed ranking.