Quick verdict
Generated from ReturnPro Returns Portal's audit data
ReturnPro Returns Portal scores 85/100 across 6 category checks, which places it in the upper tier of audited Shopify App Store listings. Strengths: description & content at 94/100 and title optimization at 88/100 carry the headline — both above the 85/100 overall. Watch-items: languages (50/100) and technical & support (86/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
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ReturnPro Returns Portal Listing Audit — Shopify App Store
Shopify App Store·5.0(1)·Free to install
EXCELLENT
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
24/30 chars
Title Keywords
3 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
99/100 chars
Intro Keywords
8 unique keywords
Description
499/500 chars
Description Keywords
40 unique keywords
Feature List
5 features listed
Feature Clarity
All features within 80 char limit
SEO Description
150/160 chars
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
7 screenshots
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
7 unique screenshots
Track this score weekly
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
Only 1 category
Add your app to at least 2 categories to appear in more browse results.
Category Names
All categories have names
Feature Tags
26 feature tags
Integrations
6 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
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Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
Privacy policy link provided
FAQ
FAQ link provided
Documentation
Documentation link provided
Tutorial
Tutorial/video link provided
Pricing Plans
4 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Category Count
Add your app to at least 2 categories to appear in more browse results.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
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Last updated: May 19, 2026
How ReturnPro Returns Portal's 85/100 breaks down
ReturnPro Returns Portal's overall score of 85/100 is an excellent overall result, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 5 categories score above the headline number and 1 scores below. The strongest category is Description & Content (94/100, +9 vs overall); the weakest is Languages (50/100), a 35-point gap below the headline score — the largest single lever. Top three by score: Description & Content (94), Title Optimization (88), Visual Assets (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is ReturnPro Returns Portal's Shopify App Store audit score?
ReturnPro Returns Portal scored 85/100 in the AppRanks listing audit — an excellent overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 94/100, Visual Assets 88/100, Categories & Discoverability 88/100, Technical & Support 86/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is ReturnPro Returns Portal doing well?
ReturnPro Returns Portal's strongest audit area is Description & Content, scored at 94/100. Of the 8 checks AppRanks runs in this category, 7 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before ReturnPro Returns Portal loses its current edge in this category.
Explore further
- Compare ReturnPro Returns Portal with another appStack ReturnPro Returns Portal's description & content score (94/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle languages — ReturnPro Returns Portal's weakest category at 50/100.
- Audit metrics glossaryDefinitions for the Description & Content and Languages checks used on this audit, plus the rest of the AppRanks vocabulary.
- ReturnPro Returns Portal audit historyScore timeline for ReturnPro Returns Portal — see whether the 85/100 result is improving, holding, or slipping.
- ReturnPro Returns Portal on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for ReturnPro Returns Portal.
- What is an audit score?Why ReturnPro Returns Portal landed at 85/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where ReturnPro Returns Portal's excellent 85/100 places it against the Shopify App Store's highest-rated apps.