Generated from PostNL's audit data
PostNL scores 73/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: description & content at 94/100 and visual assets at 75/100 carry the headline — both above the 73/100 overall. Watch-items: languages (42/100) and title optimization (63/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for PostNL on Shopify. It scored 73/100 (grade B) on today's snapshot. Top strength: Description & Content at 94/100. Biggest gap: Languages at 42/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 6, 2026
PostNL's overall score of 73/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Description & Content (94/100, +21 vs overall); the weakest is Languages (42/100), a 31-point gap below the headline score — the largest single lever. Top three by score: Description & Content (94), Visual Assets (75), Categories & Discoverability (75).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
PostNL scored 73/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 94/100, Visual Assets 75/100, Categories & Discoverability 75/100, Technical & Support 64/100, Languages 42/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
PostNL's strongest audit area is Description & Content, scored at 94/100. Of the 8 checks AppRanks runs in this category, 7 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before PostNL loses its current edge in this category.
The weakest area in PostNL's audit is Languages, scored at 42/100. The failing checks are english, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.