Quick verdict
Generated from this listing's audit data
Netgsm SMS scores 58/100 on the AppRanks listing audit across 6 category checks, which tracks in the middle band of audited listings — multiple categories have measurable headroom. Reasons merchants typically choose this listing: visual assets is solid, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses, not rewriting the whole listing. Reasons merchants might consider alternatives: categories & discoverability and languages score below the platform median; the largest single ROI for the developer would be lifting categories & discoverability since category weights are fixed in the rubric. The full per-category breakdown follows below; the methodology section explains how each category is scored and weighted across the Shopify App Store listing audit rubric.
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Netgsm SMS Listing Audit — Shopify App Store
Shopify App Store·4.9(11)·Free trial available
NEEDS WORK
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
10/30 chars — under 50% of limit
Your title uses only 10 of 30 available characters. Add relevant keywords to improve discoverability.
Title Keywords
2 keywords — could add more
Add at least one more relevant keyword to your title for better search visibility.
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
10/100 chars — too short
Your introduction is only 10 characters. Use closer to 100 characters to fully describe your app.
Intro Keywords
Only 2 keyword(s) — add more
Include at least 3 relevant keywords in your introduction for better search visibility.
Description
202/500 chars — under 60% of limit
Your description uses 202 of 500 characters. Expand it with features, benefits, and use cases.
Description Keywords
19 unique keywords
Feature List
3/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
150/160 chars
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
4 unique screenshots
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
No categories
Assign your app to relevant categories — this is essential for marketplace discoverability.
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
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Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
Privacy policy link provided
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
1 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
2 languages — add more
Support at least 5 languages to reach a wider international audience.
English
English not listed
English is the most widely used language — ensure your app supports it.
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highLanguages
English
English is the most widely used language — ensure your app supports it.
highDescription & Content
Description
Your description uses 202 of 500 characters. Expand it with features, benefits, and use cases.
highCategories & Discoverability
Category Count
Assign your app to relevant categories — this is essential for marketplace discoverability.
mediumLanguages
Language Count
Support at least 5 languages to reach a wider international audience.
mediumTitle Optimization
Title Length
Your title uses only 10 of 30 available characters. Add relevant keywords to improve discoverability.
mediumTitle Optimization
Title Keywords
Add at least one more relevant keyword to your title for better search visibility.
mediumDescription & Content
Introduction
Your introduction is only 10 characters. Use closer to 100 characters to fully describe your app.
mediumDescription & Content
Intro Keywords
Include at least 3 relevant keywords in your introduction for better search visibility.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 18, 2026
How this audit score is calculated
This is an independent audit — Netgsm SMS's overall score of 58/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks scored against a fixed rubric. The strongest category is Visual Assets (75/100); the weakest is Categories & Discoverability (17/100). The largest single improvement available to this listing is in categories & discoverability — because category weights are fixed, lifting a low score in a heavily-weighted category moves the headline number more than the same lift in a lighter category. AppRanks runs the rubric independently of Shopify App Store and the app developer; the same rubric is applied to every Shopify App Store listing AppRanks audits, and we do not weight by paid relationship, traffic, partnership tier, or any commercial agreement with the developer. The exact category weightings, per-check scoring formulas, and 24-hour refresh cadence are documented on our methodology page; the breakdown below shows exactly which checks moved the score up or down for Netgsm SMS specifically.
AppRanks does not accept payment to influence rankings, audit scores, or comparison outcomes. If a developer disputes a number, the underlying Shopify App Store App Store listing is always the ground truth — our snapshot is at most one refresh cycle behind. Email [email protected] with the URL and the discrepancy and we'll investigate within 24 hours.
Frequently asked questions
What is Netgsm SMS's Shopify App Store audit score?
Netgsm SMS scored 58/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 69/100, Visual Assets 75/100, Categories & Discoverability 17/100, Technical & Support 64/100, Languages 42/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is Netgsm SMS doing well?
Netgsm SMS's strongest audit area is Visual Assets, scored at 75/100. Of the 4 checks AppRanks runs in this category, 2 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Netgsm SMS loses its current edge in this category.
Explore further
- Compare Netgsm SMS with another appSide-by-side pricing, features, rankings, and reviews on the Shopify App Store.
- Browse Shopify App Store appsSee category leaders and competitive landscape.
- Audit metrics glossaryDefinitions for audit score, review velocity, featured placement, and 12 more terms used here.
- Netgsm SMS audit historyScore timeline — see what changed across each snapshot, with deltas vs the prior audit.
- Netgsm SMS on Shopify App StoreThe canonical app page — pricing, features, ratings, screenshots, and the marketplace listing summary.
- What is an audit score?Definition + how the 0–100 number is computed, what each section weight contributes, and how often it refreshes.
- Top-rated Shopify App Store appsSee where Netgsm SMS stands against the Shopify App Store's highest-rated apps — daily-refreshed ranking.