Quick verdict
Generated from Klarna's audit data
Klarna scores 66/100 across 6 category checks, which tracks in the middle band, with 3 of 6 categories below the headline. Strengths: description & content holds at 88/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (17/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
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Klarna Listing Audit — Shopify App Store
Shopify App Store·1.0(4)·Free to install
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
6/30 chars — under 50% of limit
Your title uses only 6 of 30 available characters. Add relevant keywords to improve discoverability.
Title Keywords
Only 1 keyword found
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
Brand Name Position
Title starts with a brand name
Separator Usage
Short title — separator not needed
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
29/100 chars — too short
Your introduction is only 29 characters. Use closer to 100 characters to fully describe your app.
Intro Keywords
3 unique keywords
Description
362/500 chars
Description Keywords
36 unique keywords
Feature List
3/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
All features within 80 char limit
SEO Description
150/160 chars
Demo Store
Demo store URL provided
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
4 screenshots — add more
Add at least 5 screenshots to fully showcase your app's interface and features.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
Screenshot Variety
4 unique screenshots
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
No categories
Assign your app to relevant categories — this is essential for marketplace discoverability.
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Built for Shopify
No Built for Shopify badge
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
Demo Store
Demo store URL provided
Privacy Policy
Privacy policy link provided
FAQ
FAQ link provided
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
1 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highTitle Optimization
Title Keywords
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
highCategories & Discoverability
Category Count
Assign your app to relevant categories — this is essential for marketplace discoverability.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Length
Your title uses only 6 of 30 available characters. Add relevant keywords to improve discoverability.
mediumDescription & Content
Introduction
Your introduction is only 29 characters. Use closer to 100 characters to fully describe your app.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Screenshot Count
Add at least 5 screenshots to fully showcase your app's interface and features.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Built for Shopify
Earn the Built for Shopify badge to increase merchant trust and get priority placement.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 19, 2026
How Klarna's 66/100 breaks down
Klarna's overall score of 66/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Description & Content (88/100, +22 vs overall); the weakest is Categories & Discoverability (17/100), a 49-point gap below the headline score — the largest single lever. Top three by score: Description & Content (88), Technical & Support (79), Visual Assets (75).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Frequently asked questions
What is Klarna's Shopify App Store audit score?
Klarna scored 66/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 88/100, Visual Assets 75/100, Categories & Discoverability 17/100, Technical & Support 79/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
What is Klarna doing well?
Klarna's strongest audit area is Description & Content, scored at 88/100. Of the 8 checks AppRanks runs in this category, 6 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Klarna loses its current edge in this category.
Explore further
- Compare Klarna with another appStack Klarna's description & content score (88/100) against a rival listing on Shopify App Store.
- Browse Shopify App Store appsSee how other Shopify App Store listings handle categories & discoverability — Klarna's weakest category at 17/100.
- Audit metrics glossaryDefinitions for the Description & Content and Categories & Discoverability checks used on this audit, plus the rest of the AppRanks vocabulary.
- Klarna audit historyScore timeline for Klarna — see whether the 66/100 result is improving, holding, or slipping.
- Klarna on Shopify App StorePricing, features, ratings, and the live Shopify App Store marketplace summary for Klarna.
- What is an audit score?Why Klarna landed at 66/100 — the canonical definition, weightings, and refresh cadence.
- Top-rated Shopify App Store appsSee where Klarna's mid-tier 66/100 places it against the Shopify App Store's highest-rated apps.