What can Folio: Refer a friend improve?

The weakest area in Folio: Refer a friend's audit is Categories & Discoverability, scored at 33/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

Folio: Refer a friend Listing Audit — 78/100

Quick verdict

Generated from Folio: Refer a friend's audit data

Folio: Refer a friend scores 78/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 100/100 and description & content at 100/100 carry the headline — both above the 78/100 overall. Watch-items: categories & discoverability (33/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.

Folio: Refer a friend

Independent listing audit — Shopify

78/100·grade B·audited today·0 changes in 30d

View app

78/100

Grade B

Needs work

Overall

78/100

weighted across 6 areas

Grade

mid tier

Last audit

today

refreshed 1h ago

Changes

0 30d

view history →

This is an independent listing audit for Folio: Refer a friend on Shopify. It scored 78/100 (grade B) on today's snapshot. Top strength: Description & Content at 100/100. Biggest gap: Categories & Discoverability at 33/100. We re-audit every 24 hours from the canonical Shopify listing.

Section breakdown

Detailed checks & fixes

Title Length21/30 chars
Title Keywords3 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction93/100 chars
Intro Keywords10 unique keywords
Description360/500 chars
Description Keywords20 unique keywords
Feature List5 features listed
Feature ClarityAll features within 80 char limit
SEO Description150/160 chars
Demo StoreDemo store URL provided

App IconApp icon is set
Screenshot Count8 screenshots
Hero VideoNo video content found
Screenshot Variety8 unique screenshots

Medium impact

Hero Video

Add a demo video to increase engagement — listings with videos get higher conversion rates.

Category CountNo categories
Feature TagsNo feature tags
Integrations1 integrations listed

High impact

Category Count

Assign your app to relevant categories — this is essential for marketplace discoverability.

Built for ShopifyNo Built for Shopify badge
Demo StoreDemo store URL provided
Privacy PolicyPrivacy policy link provided
FAQNo FAQ
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans1 plan(s) with details

Medium impact

Built for Shopify

Earn the Built for Shopify badge to increase merchant trust and get priority placement.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryFolio: Refer a friend changes0 updates in 30d BenchmarkCategories & Discoverability rankingWhere Folio: Refer a friend sits AppsFolio: Refer a friend overviewReviews · keywords BestTop Shopify appsBeyond Folio: Refer a friend MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: September 11, 2026

How Folio: Refer a friend's 78/100 breaks down

Folio: Refer a friend's overall score of 78/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (100/100, +22 vs overall); the weakest is Categories & Discoverability (33/100), a 45-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Description & Content (100), Visual Assets (88).

Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].

Frequently asked questions

What is Folio: Refer a friend's Shopify App Store audit score?

Folio: Refer a friend scored 78/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 100/100, Visual Assets 88/100, Categories & Discoverability 33/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is Folio: Refer a friend doing well?

Folio: Refer a friend's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Folio: Refer a friend loses its current edge in this category.