Generated from BrandLink ‑ branded short URLs's audit data
BrandLink ‑ branded short URLs scores 74/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: description & content at 100/100 and title optimization at 88/100 carry the headline — both above the 74/100 overall. Watch-items: categories & discoverability (17/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for BrandLink ‑ branded short URLs on Shopify. It scored 74/100 (grade B) on today's snapshot. Top strength: Description & Content at 100/100. Biggest gap: Categories & Discoverability at 17/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 7, 2026
BrandLink ‑ branded short URLs's overall score of 74/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Description & Content (100/100, +26 vs overall); the weakest is Categories & Discoverability (17/100), a 57-point gap below the headline score — the largest single lever. Top three by score: Description & Content (100), Title Optimization (88), Visual Assets (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
BrandLink ‑ branded short URLs scored 74/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 88/100, Description & Content 100/100, Visual Assets 88/100, Categories & Discoverability 17/100, Technical & Support 71/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
BrandLink ‑ branded short URLs's strongest audit area is Description & Content, scored at 100/100. Of the 8 checks AppRanks runs in this category, 8 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before BrandLink ‑ branded short URLs loses its current edge in this category.
The weakest area in BrandLink ‑ branded short URLs's audit is Categories & Discoverability, scored at 17/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.