Generated from WPP Marketing's audit data
WPP Marketing scores 81/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: categories & discoverability at 100/100 and description & content at 88/100 carry the headline — both above the 81/100 overall. Watch-items: title optimization (63/100) and technical & support (64/100) drag the average down; lifting title optimization is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for WPP Marketing on Shopify. It scored 81/100 (grade B) on today's snapshot. Top strength: Categories & Discoverability at 100/100. Biggest gap: Title Optimization at 63/100. We re-audit every 24 hours from the canonical Shopify listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 4, 2026
WPP Marketing's overall score of 81/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Categories & Discoverability (100/100, +19 vs overall); the weakest is Title Optimization (63/100), 18 points below the overall — a meaningful but not dominant gap. Top three by score: Categories & Discoverability (100), Description & Content (88), Visual Assets (88).
Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
WPP Marketing scored 81/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 88/100, Visual Assets 88/100, Categories & Discoverability 100/100, Technical & Support 64/100, Languages 75/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.
WPP Marketing's strongest audit area is Categories & Discoverability, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before WPP Marketing loses its current edge in this category.
The weakest area in WPP Marketing's audit is Title Optimization, scored at 63/100. The category has no outright failures, but several checks land in warning state and could move the score up if addressed. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.