What can Watchdog: App Spend Audit improve?

The weakest area in Watchdog: App Spend Audit's audit is Categories & Discoverability, scored at 17/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.

AppRanks

Watchdog: App Spend Listing Audit — 72/100

Quick verdict

Generated from Watchdog: App Spend Audit's audit data

Watchdog: App Spend Audit scores 72/100 across 6 category checks, which puts it in the healthy band — focused gaps rather than systemic problems. Strengths: title optimization at 100/100 and description & content at 88/100 carry the headline — both above the 72/100 overall. Watch-items: categories & discoverability (17/100) and languages (50/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.

Watchdog: App Spend Audit

Independent listing audit — Shopify

72/100·grade B·audited today·0 changes in 30d

View app

72/100

Grade B

Needs work

Overall

72/100

weighted across 6 areas

Grade

mid tier

Last audit

today

refreshed 1h ago

Changes

0 30d

view history →

This is an independent listing audit for Watchdog: App Spend Audit on Shopify. It scored 72/100 (grade B) on today's snapshot. Top strength: Title Optimization at 100/100. Biggest gap: Categories & Discoverability at 17/100. We re-audit every 24 hours from the canonical Shopify listing.

Section breakdown

Detailed checks & fixes

Title Length25/30 chars
Title Keywords3 keywords found
Brand Name PositionTitle starts with a brand name
Separator UsageUses separator to structure title

Introduction87/100 chars
Intro Keywords11 unique keywords
Description389/500 chars
Description Keywords40 unique keywords
Feature List3/5 features — add more
Feature ClarityAll features within 80 char limit
SEO Description154/160 chars
Demo StoreNo demo store URL

Medium impact

Feature List

List all 5 features to maximize listing completeness.

App IconApp icon is set
Screenshot Count3 screenshots — add more
Hero VideoVideo or media content found
Screenshot Variety3 unique screenshots

Medium impact

Screenshot Count

Add at least 5 screenshots to fully showcase your app's interface and features.

Category CountNo categories
Feature TagsNo feature tags
IntegrationsNo integrations listed

High impact

Category Count

Assign your app to relevant categories — this is essential for marketplace discoverability.

Built for ShopifyNo Built for Shopify badge
Demo StoreNo demo store
Privacy PolicyPrivacy policy link provided
FAQNo FAQ
DocumentationNo documentation link
TutorialNo tutorial or guide
Pricing Plans2 plan(s) with details

Medium impact

Built for Shopify

Earn the Built for Shopify badge to increase merchant trust and get priority placement.

Language CountOnly 1 language
EnglishEnglish supported
SpanishSpanish not listed
FrenchFrench not listed
GermanGerman not listed
PortuguesePortuguese not listed

Medium impact

Language Count

Add language support information. Multi-language apps reach significantly more merchants.

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Methodology

Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary

Explore further

HistoryWatchdog: App Spend Audit changes0 updates in 30d AppsWatchdog: App Spend Audit overviewReviews · keywords BestTop Shopify appsBeyond Watchdog: App Spend Audit MethodologyHow we score6-area weighted rubric GlossaryAudit termsScore, tier, sections

Last updated: September 13, 2026

How Watchdog: App Spend Audit's 72/100 breaks down

Watchdog: App Spend Audit's overall score of 72/100 is a healthy result with specific areas to tighten, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Title Optimization (100/100, +28 vs overall); the weakest is Categories & Discoverability (17/100), a 55-point gap below the headline score — the largest single lever. Top three by score: Title Optimization (100), Description & Content (88), Visual Assets (88).

Scoring criteria, category weightings, and the full rubric (identical across every Shopify App Store listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].

Frequently asked questions

What is Watchdog: App Spend Audit's Shopify App Store audit score?

Watchdog: App Spend Audit scored 72/100 in the AppRanks listing audit — a healthy overall result. The score is the weighted average of 6 category checks: Title Optimization 100/100, Description & Content 88/100, Visual Assets 88/100, Categories & Discoverability 17/100, Technical & Support 64/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Shopify listings.

What is Watchdog: App Spend Audit doing well?

Watchdog: App Spend Audit's strongest audit area is Title Optimization, scored at 100/100. Of the 4 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Watchdog: App Spend Audit loses its current edge in this category.