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Quick verdict
Generated from EmployeeLink's audit data
EmployeeLink scores 55/100 across 6 category checks, which tracks in the middle band, with 4 of 6 categories below the headline. Strengths: description & content holds at 79/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (33/100) and technical & support (42/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
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EmployeeLink Listing Audit — Salesforce AppExchange
Salesforce AppExchange·5.0(1)·free
NEEDS WORK
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
12/80 chars — under 50% of limit
Your title uses only 12 of 80 available characters. Add relevant keywords to improve discoverability.
Title Keywords
Only 1 keyword found
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
Brand Name Position
Title starts with a brand name
Separator Usage
Short title — separator not needed
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
251/500 chars
Intro Keywords
18 unique keywords
Description
251/2000 chars — under 60% of limit
Your description uses 251 of 2000 characters. Expand it with features, benefits, and use cases.
Description Keywords
18 unique keywords
Feature List
9 features listed
Feature Clarity
9 feature(s) exceed 80 chars
Keep each feature under 80 characters for readability.
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
No screenshots
Add at least 5 high-quality screenshots showing your app's key features and UI.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
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Get alerts when your ranking changes and monitor competitors.
What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
No categories
Assign your app to relevant categories — this is essential for marketplace discoverability.
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
4 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
No privacy policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
No pricing plans listed
List your pricing plans with clear feature breakdowns.
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highTitle Optimization
Title Keywords
Include at least 3 descriptive keywords in your title (e.g., what the app does, core feature).
highDescription & Content
Description
Your description uses 251 of 2000 characters. Expand it with features, benefits, and use cases.
highVisual Assets
Screenshot Count
Add at least 5 high-quality screenshots showing your app's key features and UI.
highCategories & Discoverability
Category Count
Assign your app to relevant categories — this is essential for marketplace discoverability.
highTechnical & Support
Privacy Policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Length
Your title uses only 12 of 80 available characters. Add relevant keywords to improve discoverability.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
mediumTechnical & Support
Pricing Plans
List your pricing plans with clear feature breakdowns.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowDescription & Content
Feature Clarity
Keep each feature under 80 characters for readability.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 30, 2026