Quick verdict
Generated from this listing's audit data
Veeam Backup for Salesforce scores 65/100 on the AppRanks listing audit across 6 category checks, which tracks in the middle band of audited listings — multiple categories have measurable headroom. Reasons merchants typically choose this listing: description & content is solid, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses, not rewriting the whole listing. Reasons merchants might consider alternatives: languages and technical & support score below the platform median; the largest single ROI for the developer would be lifting languages since category weights are fixed in the rubric. The full per-category breakdown follows below; the methodology section explains how each category is scored and weighted across the Salesforce AppExchange listing audit rubric.
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Veeam Backup for Salesforce Listing Audit — Salesforce AppExchange
Salesforce AppExchange·4.9(17)·paid
GOOD
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
27/80 chars — under 50% of limit
Your title uses only 27 of 80 available characters. Add relevant keywords to improve discoverability.
Title Keywords
3 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
230/500 chars
Intro Keywords
19 unique keywords
Description
366/2000 chars — under 60% of limit
Your description uses 366 of 2000 characters. Expand it with features, benefits, and use cases.
Description Keywords
31 unique keywords
Feature List
6 features listed
Feature Clarity
6 feature(s) exceed 80 chars
Keep each feature under 80 characters for readability.
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
No screenshots
Add at least 5 high-quality screenshots showing your app's key features and UI.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
3 categories
Category Names
All categories have names
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
4 integrations listed
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
No privacy policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
2 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highDescription & Content
Description
Your description uses 366 of 2000 characters. Expand it with features, benefits, and use cases.
highVisual Assets
Screenshot Count
Add at least 5 high-quality screenshots showing your app's key features and UI.
highTechnical & Support
Privacy Policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Length
Your title uses only 27 of 80 available characters. Add relevant keywords to improve discoverability.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Feature Clarity
Keep each feature under 80 characters for readability.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 17, 2026
How this audit score is calculated
This is an independent audit — Veeam Backup for Salesforce's overall score of 65/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks scored against a fixed rubric. The strongest category is Description & Content (79/100); the weakest is Languages (50/100). The largest single improvement available to this listing is in languages — because category weights are fixed, lifting a low score in a heavily-weighted category moves the headline number more than the same lift in a lighter category. AppRanks runs the rubric independently of Salesforce AppExchange and the app developer; the same rubric is applied to every Salesforce AppExchange listing AppRanks audits, and we do not weight by paid relationship, traffic, partnership tier, or any commercial agreement with the developer. The exact category weightings, per-check scoring formulas, and 24-hour refresh cadence are documented on our methodology page; the breakdown below shows exactly which checks moved the score up or down for Veeam Backup for Salesforce specifically.
AppRanks does not accept payment to influence rankings, audit scores, or comparison outcomes. If a developer disputes a number, the underlying Salesforce AppExchange App Store listing is always the ground truth — our snapshot is at most one refresh cycle behind. Email [email protected] with the URL and the discrepancy and we'll investigate within 24 hours.
Frequently asked questions
What is Veeam Backup for Salesforce's Salesforce App Store audit score?
Veeam Backup for Salesforce scored 65/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 75/100, Description & Content 79/100, Visual Assets 50/100, Categories & Discoverability 75/100, Technical & Support 50/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Salesforce listings.
What is Veeam Backup for Salesforce doing well?
Veeam Backup for Salesforce's strongest audit area is Description & Content, scored at 79/100. Of the 7 checks AppRanks runs in this category, 4 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Veeam Backup for Salesforce loses its current edge in this category.
Explore further
- Compare Veeam Backup for Salesforce with another appSide-by-side pricing, features, rankings, and reviews on the Salesforce AppExchange.
- Browse Salesforce AppExchange appsSee category leaders and competitive landscape.
- Audit metrics glossaryDefinitions for audit score, review velocity, featured placement, and 12 more terms used here.
- Veeam Backup for Salesforce audit historyScore timeline — see what changed across each snapshot, with deltas vs the prior audit.
- Veeam Backup for Salesforce on Salesforce AppExchangeThe canonical app page — pricing, features, ratings, screenshots, and the marketplace listing summary.
- What is an audit score?Definition + how the 0–100 number is computed, what each section weight contributes, and how often it refreshes.
- Top-rated Salesforce AppExchange appsSee where Veeam Backup for Salesforce stands against the Salesforce AppExchange's highest-rated apps — daily-refreshed ranking.