Generated from Birthdays & Anniversaries's audit data
Birthdays & Anniversaries scores 58/100 across 6 category checks, which tracks in the middle band, with 3 of 6 categories below the headline. Strengths: description & content holds at 71/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: technical & support (42/100) and languages (50/100) drag the average down; lifting technical & support is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Birthdays & Anniversaries on Salesforce. It scored 58/100 (grade C) on today's snapshot. Top strength: Description & Content at 71/100. Biggest gap: Technical & Support at 42/100. We re-audit every 24 hours from the canonical Salesforce listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 7, 2026
Birthdays & Anniversaries's overall score of 58/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Description & Content (71/100, +13 vs overall); the weakest is Technical & Support (42/100), 16 points below the overall — a meaningful but not dominant gap. Top three by score: Description & Content (71), Title Optimization (63), Categories & Discoverability (63).
Scoring criteria, category weightings, and the full rubric (identical across every Salesforce AppExchange listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Birthdays & Anniversaries scored 58/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 63/100, Description & Content 71/100, Visual Assets 50/100, Categories & Discoverability 63/100, Technical & Support 42/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Salesforce listings.
Birthdays & Anniversaries's strongest audit area is Description & Content, scored at 71/100. Of the 7 checks AppRanks runs in this category, 3 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Birthdays & Anniversaries loses its current edge in this category.
The weakest area in Birthdays & Anniversaries's audit is Technical & Support, scored at 42/100. The failing checks are privacy policy, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.