Generated from Marketing Cloud Send SMS Flow's audit data
Marketing Cloud Send SMS Flow scores 53/100 across 6 category checks, which tracks in the middle band, with 4 of 6 categories below the headline. Strengths: title optimization holds at 75/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (33/100) and technical & support (42/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Marketing Cloud Send SMS Flow on Salesforce. It scored 53/100 (grade D) on today's snapshot. Top strength: Title Optimization at 75/100. Biggest gap: Categories & Discoverability at 33/100. We re-audit every 24 hours from the canonical Salesforce listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 12, 2026
Marketing Cloud Send SMS Flow's overall score of 53/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 2 categories score above the headline number and 4 score below. The strongest category is Title Optimization (75/100, +22 vs overall); the weakest is Categories & Discoverability (33/100), 20 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (75), Description & Content (64), Visual Assets (50).
Scoring criteria, category weightings, and the full rubric (identical across every Salesforce AppExchange listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Marketing Cloud Send SMS Flow scored 53/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 75/100, Description & Content 64/100, Visual Assets 50/100, Categories & Discoverability 33/100, Technical & Support 42/100, Languages 50/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Salesforce listings.
Marketing Cloud Send SMS Flow's strongest audit area is Title Optimization, scored at 75/100. Of the 4 checks AppRanks runs in this category, 2 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Marketing Cloud Send SMS Flow loses its current edge in this category.
The weakest area in Marketing Cloud Send SMS Flow's audit is Categories & Discoverability, scored at 33/100. The failing checks are category count, feature tags, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.