Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics

How Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics's 65/100 breaks down

Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics's overall score of 65/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 2 categories score above the headline number and 4 score below. The strongest category is Title Optimization (100/100, +35 vs overall); the weakest is Languages (50/100), 15 points below the overall — a meaningful but not dominant gap. Top three by score: Title Optimization (100), Description & Content (71), Categories & Discoverability (63).

Scoring criteria, category weightings, and the full rubric (identical across every Salesforce AppExchange listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].