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Quick verdict
Generated from Time & Expense (Professional)'s audit data
Time & Expense (Professional) scores 59/100 across 6 category checks, which tracks in the middle band, with 4 of 6 categories below the headline. Strengths: title optimization holds at 75/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: languages (50/100) and technical & support (50/100) drag the average down; lifting languages is the single largest available lever. Per-category breakdown below.
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Start Tracking FreeTime & Expense (Professional) Listing Audit — Salesforce AppExchange
Salesforce AppExchange·4.5(6)·paid
NEEDS WORK
Score Breakdown
What good looks like: A strong listing title is 50–60 characters, leads with the app name, and includes the primary benefit (e.g. "Judge.me — Product Reviews & Ratings").
Title Length
29/80 chars — under 50% of limit
Your title uses only 29 of 80 available characters. Add relevant keywords to improve discoverability.
Title Keywords
3 keywords found
Brand Name Position
Title starts with a brand name
Separator Usage
No separator found
Consider using a dash or pipe (|) to separate brand name from keywords.
What good looks like: A complete description has 4+ feature paragraphs, names of integrations, and concrete merchant benefits. Aim for 1,500–3,000 words with section headings.
Introduction
231/500 chars
Intro Keywords
19 unique keywords
Description
685/2000 chars — under 60% of limit
Your description uses 685 of 2000 characters. Expand it with features, benefits, and use cases.
Description Keywords
62 unique keywords
Feature List
3/5 features — add more
List all 5 features to maximize listing completeness.
Feature Clarity
1 feature(s) exceed 80 chars
Keep each feature under 80 characters for readability.
Demo Store
No demo store URL
Add a demo store URL so merchants can see your app in action before installing.
What good looks like: Top-tier listings ship 6+ screenshots, an icon at 512×512 or larger, and an explainer video. Each screenshot is labelled and shows a real product surface.
App Icon
App icon is set
Screenshot Count
No screenshots
Add at least 5 high-quality screenshots showing your app's key features and UI.
Hero Video
No video content found
Add a demo video to increase engagement — listings with videos get higher conversion rates.
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What good looks like: Pick 1 primary category that matches the dominant search intent (e.g. "Reviews"), plus up to 2 secondary categories for discovery breadth. Avoid generic "Tools" placement.
Category Count
Only 1 category
Add your app to at least 2 categories to appear in more browse results.
Category Names
All categories have names
Feature Tags
No feature tags
Add feature tags that describe your app's capabilities for better search matching.
Integrations
No integrations listed
List integrations with other tools/platforms to show compatibility.
What good looks like: Pricing is clearly tiered with explicit free/paid distinction. Trial period stated. Title separator is a hyphen or em-dash, not a pipe. No truncation in the description's first 160 chars.
Demo Store
No demo store
Set up a demo store so merchants can preview your app before installing.
Privacy Policy
No privacy policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
FAQ
No FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
Documentation
No documentation link
Link to your documentation — it shows professionalism and reduces churn.
Tutorial
No tutorial or guide
Add a getting-started tutorial to help new users succeed quickly.
Pricing Plans
1 plan(s) with details
What good looks like: Top global listings support 5+ languages (English plus four major markets — Spanish, French, German, Portuguese). The app description is fully translated, not just the UI.
Language Count
Only 1 language
Add language support information. Multi-language apps reach significantly more merchants.
English
English supported
Spanish
Spanish not listed
Adding Spanish support would expand your reach to more merchants.
French
French not listed
Adding French support would expand your reach to more merchants.
German
German not listed
Adding German support would expand your reach to more merchants.
Portuguese
Portuguese not listed
Adding Portuguese support would expand your reach to more merchants.
Top Priorities
highDescription & Content
Description
Your description uses 685 of 2000 characters. Expand it with features, benefits, and use cases.
highVisual Assets
Screenshot Count
Add at least 5 high-quality screenshots showing your app's key features and UI.
highTechnical & Support
Privacy Policy
Add a privacy policy link — it's required by most marketplaces and builds trust.
mediumLanguages
Language Count
Add language support information. Multi-language apps reach significantly more merchants.
mediumTitle Optimization
Title Length
Your title uses only 29 of 80 available characters. Add relevant keywords to improve discoverability.
mediumDescription & Content
Feature List
List all 5 features to maximize listing completeness.
mediumVisual Assets
Hero Video
Add a demo video to increase engagement — listings with videos get higher conversion rates.
mediumCategories & Discoverability
Category Count
Add your app to at least 2 categories to appear in more browse results.
mediumCategories & Discoverability
Feature Tags
Add feature tags that describe your app's capabilities for better search matching.
mediumTechnical & Support
Demo Store
Set up a demo store so merchants can preview your app before installing.
lowLanguages
Spanish
Adding Spanish support would expand your reach to more merchants.
lowLanguages
French
Adding French support would expand your reach to more merchants.
lowLanguages
German
Adding German support would expand your reach to more merchants.
lowLanguages
Portuguese
Adding Portuguese support would expand your reach to more merchants.
lowTitle Optimization
Separator Usage
Consider using a dash or pipe (|) to separate brand name from keywords.
lowDescription & Content
Feature Clarity
Keep each feature under 80 characters for readability.
lowDescription & Content
Demo Store
Add a demo store URL so merchants can see your app in action before installing.
lowCategories & Discoverability
Integrations
List integrations with other tools/platforms to show compatibility.
lowTechnical & Support
FAQ
Add a FAQ to reduce support requests and help merchants self-serve.
lowTechnical & Support
Documentation
Link to your documentation — it shows professionalism and reduces churn.
lowTechnical & Support
Tutorial
Add a getting-started tutorial to help new users succeed quickly.
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Last updated: May 30, 2026