Generated from Hootsuite's audit data
Hootsuite scores 54/100 across 6 category checks, which tracks in the middle band, with 3 of 6 categories below the headline. Strengths: languages holds at 100/100, so the listing isn't fundamentally broken — the lift is in tightening specific weaknesses. Watch-items: categories & discoverability (17/100) and visual assets (17/100) drag the average down; lifting categories & discoverability is the single largest available lever. Per-category breakdown below.
This is an independent listing audit for Hootsuite on Canva. It scored 54/100 (grade D) on today's snapshot. Top strength: Languages at 100/100. Biggest gap: Visual Assets at 17/100. We re-audit every 24 hours from the canonical Canva listing.
Six weighted areas, pass / warning / fail per check, tiers at 85 / 65. Full methodology · Glossary
Last updated: September 11, 2026
Hootsuite's overall score of 54/100 is a mid-tier result — the listing is functional but multiple categories have headroom, computed as the weighted average of 6 category checks. The spread is highly polarized across categories — 3 categories score above the headline number and 3 score below. The strongest category is Languages (100/100, +46 vs overall); the weakest is Categories & Discoverability (17/100), a 37-point gap below the headline score — the largest single lever. Top three by score: Languages (100), Description & Content (81), Title Optimization (75).
Scoring criteria, category weightings, and the full rubric (identical across every Canva Apps listing AppRanks audits) are documented on the methodology page and the audit-score glossary entry. Disputes or data corrections: [email protected].
Hootsuite scored 54/100 in the AppRanks listing audit — a mid-tier result with room to improve. The score is the weighted average of 6 category checks: Title Optimization 75/100, Description & Content 81/100, Visual Assets 17/100, Categories & Discoverability 17/100, Technical & Support 42/100, Languages 100/100. Each category is scored against a fixed rubric that is identical for every app on the platform, so scores are directly comparable across Canva listings.
Hootsuite's strongest audit area is Languages, scored at 100/100. Of the 6 checks AppRanks runs in this category, 6 pass cleanly, with the remainder in warning rather than failing state. This is the dimension a competing listing would need to match before Hootsuite loses its current edge in this category.
The weakest area in Hootsuite's audit is Visual Assets, scored at 17/100. The failing checks are app icon, screenshot count, each with a concrete fix described below. Tightening this category is the highest-impact change available to the listing — its weight in the overall score makes it the lever most likely to move the headline number on the next refresh.