WooRule for WordPress

The WooRule plugin is developed by Rule as an integration between WooCommerce and the Rule marketing automation platform.

The Rule platform is an intuitive and user-friendly digital communication service that streamlines the external communication for companies and organization of any size. Rule enables you to send hyper-personalized and automated digital communications via email and SMS to your customers.

After installing this integration, your WooCommerce data will start sending to Rule. With this data you can enable many e-commerce communication flows such as: newsletters, abandoned cart, order followup, shipping followup, customer retention, customer winback, welcome communications, and much more!

Usage WooRule has automatic event triggers that send data to Rule when a customer places an order. Tags will be applied to the customer within the Rule platform, which can then be used to send automated communications to subscribers (your customers). Data is saved as custom fields, and include information about the subscriber (e.g. name, address, email, phone number), and their order (products ordered, order date, price, discounts, collection, and much more!).

The following events are used to apply the following tags in the customer order flow:

# Event Trigger Tag Name Event Description 1 cart updated CartInProgress Cart contents are updated 2 processing OrderProcessing Order is paid and awaiting fulfillment 3 completed OrderCompleted Order fulfilled and complete 4 shipped OrderShipped Order was shipped*

*This is a custom event trigger that will not trigger unless added by the merchant.

More information regarding order events in WooCommerce can be read here.

WooRule also includes an optional checkout signup form where customers can easily opt-in to automated marketing communications, such as newsletters.