Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation for WordPress Plugin Directory
By Sumo
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation is the #16 ranked marketing app on WordPress, with a 4.2 average rating from 519 reviews, as of Aug 31, 2026.
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation is a WordPress Plugin Directory app by Sumo. With a rating of 4.2★ from 519 reviews, it currently ranks #16 in the Marketing category.
AppRanks data: Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation ranks #16 in Marketing on WordPress Plugin Directory, placing it in the top 4% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation is a well-rated WordPress app with a growing review traction. It is listed in the Marketing category on WordPress Plugin Directory, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 519 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. Paid-only pricing means evaluating fit on the marketplace listing or via the developer's documentation before installing. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical WordPress Plugin Directory listing.
Pros
- +Published by Sumo — established developer track record
Cons
- −No declared third-party integrations on the listing — verify compatibility with your existing tools before installing
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How Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation works
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BDOW! (formerly Sumo) is the best, free pop-up and form tool for WordPress websites. Over 30,000 online businesses use BDOW! (formerly Sumo) to grow a bigger email list and turn leads into conversions.
Use BDOW! to create stunning, intelligent forms and pop-ups and…
Use advanced targeting rules to display the right offer to the right visitors.
Easily increase conversion rates using our built-in A/B testing.
Choose from professionally designed templates and get started quickly.
Integrate with your favorite tools like ConvertKit, Flodesk, Mailerlite, and many others.
Create autoresponders to deliver content upgrades and connect with your audience.
Integrate with WooCommerce and supercharge your bottom line using BDOW!’s monetization features.
Create your free BDOW! account today and build a bigger list, faster.
Latest Updates
Performance updates: 35%+ faster script
New integrations: Webhooks, Flodesk, Mailerlite, Klaviyo
Enhanced integrations: ConvertKit, ActiveCampaign
Updated BDOW! User Interface
See more at bdow.com!
What Customers Are Saying About BDOW! (formerly Sumo) “An extra $4000 we wouldn’t have made in the first week alone? HOLY BDOW!, BATMAN!” – Jen Olmstead, TONIC
“Since implementing BDOW! into our live launches, we’ve been able to capitalize on leads we’d normally be losing with an exit intent pop up.” – Jon Hayes, Erica + Jon
“I love the A/B testing and the data. BDOW! makes it so easy to create tests and choose a winner!” – Liz, UAV Coach
Core Features Overview Grow your email list with super speed! Grow your email list by collecting email addresses with high-converting opt-in forms as visitors browse your site, so you can follow up with them later and turn them into customers.
Create pop-ups, scroll-boxes, inline forms, click triggers, welcome mats, and smart bars.
Advanced targeting rules make it easy to target the right visitors with the right message. Show or don’t show pop-ups and forms based on factors like URLs, Pages, Devices, Referrer, Visitor Behavior, Exit Intent, Cookies, Parameters, and more.
Manage all your websites from a single dashboard. BDOW! (formerly Sumo) makes it easy for agencies and designers to manage their own sites and client sites from one place.
Fast set-up + installation
User management controls
Easy to add + remove sites
Easily set-up A/B tests to increase conversion rates. Set-up A/B tests with a single click and test headlines, form fields, and messaging. Control how often each variation is seen, and choose a winner with one-click!
Earn more using BDOW!’s integration with WooCommerce. BDOW! seamlessly integrates with WooCommerce to create unique offers and discounts along with beautiful forms that help you increase your average order value and reduce cart abandonment.
Fast and friendly customer support. Have questions on how to increase conversions and sales for your online business? Your success is our success. Our dedicated Customer Experience team will make sure your business is growing and you’re getting the most out of BDOW!.
Fast, Secure, and SEO-friendly! Compliant with GDPR and the latest SEO guidelines from Google so you can convert more visitors and make more sales.
Easy to get started using dozens of professionally designed templates. Get set up in minutes and use BDOW! (formerly Sumo) for FREE.
See more at https://bdow.com!
Category rankings
As of Sep 4, 2026See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Keyword rankings
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation ranks for 6 keywords across WordPress Plugin Directory. Here are the top 3:
- Rank #273
- Rank #276
- Rank #576
Competitors & alternatives
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation doesn't have curated competitor matchups yet. Other tracked marketing apps on WordPress:
Frequently asked questions
What is Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation?
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation is an app for WordPress. It currently holds a 4.2-star rating from 519 merchant reviews, and AppRanks has been tracking its public marketplace data on the refresh cadence published in our methodology. It is listed under the Marketing category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Sumo.
Who uses Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation?
Currently around 10,000 active stores have installed Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation. Its review base of 519 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Marketing category on WordPress.
Where does Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation rank on WordPress?
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation currently sits at position #16 in the Marketing category on WordPress. That places it in the top 4% of 437 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.