Variant Option Product Options for Shopify App Store
Variant Option Product Options is the #3 ranked selling products app on Shopify, with a 4.6 average rating from 613 reviews, with a free plan available, as of July 8, 2026.
Variant Option Product Options is a Shopify App Store app by Relentless Apps, launched February 2017. With a rating of 4.6★ from 613 reviews, it currently ranks #3 in the Selling products category.
AppRanks data: Variant Option Product Options ranks #3 in Selling products on Shopify App Store, placing it in the top 8% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
Variant Option Product Options is a highly rated Shopify app with a growing review traction. It is listed in the Selling products category on Shopify App Store, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. 613 reviews show steady adoption but the app hasn't crossed the heavy-volume bar yet. Review accumulation at this stage tends to come from segment-specific use cases rather than universal adoption, so fit-to-stack matters more than category-leader brand recognition. The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Shopify App Store listing.
Pros
- +High average rating (4.6★) signals consistent merchant satisfaction
- +Free tier available — no card required to evaluate
- +Published by Relentless Apps — established developer track record
Cons
- −Single-language listing (English) — international merchants may need translation tooling
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See Variant Option Product Options's alternatives ranked by audit score, rating, and review velocity.
About Variant Option Product Options
How Variant Option Product Options works
Advanced product options w/ colour swatches & color variant. Create multi select & conditional logic w/ VO Product Options. Use as a product configurator; texboxes, surcharges, & monograms. Create price addons for best custom option variants, & multi variants. VO Options, product varient picker, textfield, textify, variant app, Multiple attributes, g-variants product options, unlimited variant product options to customize products easify options bold product option
Screenshots
Key features
- price add on, custom text box, checkbox, photo upload photo, custom options
- upload image upload file product addons product personalizer, variant picker
- Infinite Product Options and Custom variant image swatch variant color swatches
- custom product builder, product add on infinite, options variant image variant
- textbox product variations best custom product options variant option text field
Standardized capabilities
Normalized capabilities detected for this app, comparable across the marketplace.
- Automatic Updates ManagementManage automatic updates for your store's data and settings.Common
- Checkbox Input OptionsAdd checkbox inputs to forms for user selections and preferences.table-stakes
- Conditional Logic ImplementationImplement conditional logic for dynamic content and actions.table-stakes
- Conditional PricingSet pricing rules based on specific conditions or customer segments.Common
- Custom and Bulk PricingCreate custom pricing options for bulk orders and special customers.Common
- Custom CSS StylingApply custom CSS to personalize the look and feel of your store.Common
- Custom HTML IntegrationIncorporate custom HTML for tailored content display.Common
- Custom TextAdd and style custom text to your designs easily.table-stakes
- Discount OptionsOffer various discount options to enhance customer purchasing decisions.Differentiator
- Dropdown MenusUtilize dropdown menus for easy navigation and product selection.table-stakes
- File Upload SupportEasily upload images and photos for your products.table-stakes
- Gift Wrapping OptionsProvide customers with various gift wrapping choices for their purchases.Differentiator
- Hide Out-Of-Stock ItemsAutomatically hide products that are out of stock from the storefront.Differentiator
- In-Stock Product DisplayShow only in-stock products to enhance customer experience.Common
- Multi-Select OptionsAllow users to select multiple items or options at once.table-stakes
- Numeric Input FieldsInclude numeric input fields for precise data entry in forms.table-stakes
- Price Add-OnsAdd additional pricing options to products for increased flexibility.Differentiator
- Product Add-OnsEnhance products with customizable add-on options for customers.table-stakes
- Radio Button SelectionImplement radio buttons for exclusive selection options in forms.table-stakes
- Stock AvailabilityShow customers the availability of products in stock.Differentiator
- Product Swatches DisplayShow color and image swatches for product variations on your storefront.table-stakes
- Translation ServicesTranslate your store content into different languages.Common
- Unlimited Product OptionsOffer unlimited product options for customer customization.table-stakes
- Variants DisplayShow product variants clearly to enhance customer selection and experience.Common
- Variant UpchargesApply additional charges for specific product variants to manage costs.Common
- Color Swatch OptionsDisplay color swatches for customers to choose product variations easily.Common
Pricing plans
Starter
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Basic9.99/month
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Most popular Advanced19.99/month
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Category rankings
As of Jul 8, 2026- Selling products#3of 39Top 8%
- Custom product#12of 30Top 40%
- Product variant#40of 356Top 12%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Featured placements
Variant Option Product Options has been featured in the following sections on Shopify App Store in the last 30 days:
- categoryRecommended product selling apps
Keyword rankings
Variant Option Product Options ranks for 31 keywords across Shopify App Store. Here are the top 3:
- Rank #6
- Rank #8
- Rank #9
Competitors & alternatives
Variant Option Product Optionsdoesn't have curated competitor matchups yet. Other tracked selling products apps on Shopify:
Frequently asked questions
What is Variant Option Product Options?
Variant Option Product Options is an app for Shopify. It currently holds a 4.6-star rating from 613 merchant reviews, and it has been listed on the marketplace since 2017. It is listed under the Selling products category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by Relentless Apps.
Is Variant Option Product Options free?
Variant Option Product Options offers a free plan that merchants can install on Shopify without entering payment details. Paid tiers Basic, Advanced unlock additional features for teams that outgrow the free plan. Pricing details on this page are mirrored from the live Shopify listing and refresh on each scrape cycle.
Who uses Variant Option Product Options?
Variant Option Product Options is actively installed across Shopify stores tracked by AppRanks. Its review base of 613 suggests adoption is concentrated in growth-stage and mid-market stores. It is part of the Selling products category on Shopify.
Where does Variant Option Product Options rank on Shopify?
Variant Option Product Options currently sits at position #3 in the Selling products category on Shopify. That places it in the top 8% of 39 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.
What does Variant Option Product Options integrate with?
Variant Option Product Options lists 9 integrations on its Shopify marketplace page. The most prominent are Shopify Admin, Best Custom options, EZ Terms, RA Terms, R terms, upload kit, plus 3 additional integrations listed on the marketplace page. Integration data is mirrored from the live Shopify listing on each refresh, so the set above tracks whatever the developer has currently published — it does not reflect deeper compatibility AppRanks has not been able to verify from public data.