The Trade Desk First Party Data Activation for Salesforce AppExchange
The Trade Desk First Party Data Activation is the #135 ranked marketing automation app on Salesforce, with a free plan available, as of Sep 12, 2026.
The Trade Desk First Party Data Activation is a Salesforce AppExchange app by The Trade Desk Inc.
AppRanks data: The Trade Desk First Party Data Activation ranks #135 in Marketing Automation on Salesforce AppExchange, placing it in the top 87% of that category.
AppRanks verdict
Generated from live marketplace data — refreshed daily
The Trade Desk First Party Data Activation is a newly-listed Salesforce app with a limited review volume. It is listed in the Marketing Automation category on Salesforce AppExchange, which AppRanks treats as the canonical taxonomy node for ranking and competitor comparison. no published reviews yet means feature claims are unverified by the wider merchant base. Without a published review base, the only fit-signal available is the developer's own documentation plus the marketplace's listing-quality audit (linked below). The free tier lets you trial the entry feature set without committing a payment method. AppRanks tracks rating, review count, pricing tier, and category position daily — the figures on this page reflect the most recent scrape from the canonical Salesforce AppExchange listing.
Pros
- +Free tier available — no card required to evaluate
- +Published by The Trade Desk Inc — established developer track record
Cons
- −No public reviews yet — fit and reliability are unverified
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About The Trade Desk First Party Data Activation
How The Trade Desk First Party Data Activation works
This platform integration enables CRM data to be used for audience targeting in The Trade Desk. Emails and phone numbers are translated into Unified ID 2.0 (UID2) or European Unified ID (EUID), while other identifiers such as cookies and device IDs are also ingested to support a privacy-centric activation workflow.
Key features
- Transfer all identifier types including e-mail, phone number, TDID, DAID, UID2, UID2Token, EUID, EUIDToken, RampID, ID5, NetID, FirstId.
- Automatically convert CRM Data into Unified ID 2.0 (UID2) or European Unified ID (EUID) for interoperability in the advertising ecosystem.
Category rankings
As of Sep 12, 2026- Marketing Automation#135of 156Top 87%
- Marketing#637of 961Top 67%
See 90-day rank history for each category
Track daily rank changes, category shifts, and position volatility.
Competitors & alternatives
The Trade Desk First Party Data Activation doesn't have curated competitor matchups yet. Other tracked marketing automation apps on Salesforce:
Frequently asked questions
What is The Trade Desk First Party Data Activation?
The Trade Desk First Party Data Activation is an app for Salesforce. It is published on Salesforce AppExchange and tracked by AppRanks, and it has been listed on the marketplace since 2025. It is listed under the Marketing Automation category on AppRanks, where you can see its current category position, review-velocity trend, and how it compares against the top alternatives in the same space. Developed by The Trade Desk Inc.
Is The Trade Desk First Party Data Activation free?
The Trade Desk First Party Data Activation offers a free plan that merchants can install on Salesforce without entering payment details. Pricing details on this page are mirrored from the live Salesforce listing and refresh on each scrape cycle.
Who uses The Trade Desk First Party Data Activation?
The Trade Desk First Party Data Activation is actively installed across Salesforce stores tracked by AppRanks. Its review base is still building, which usually maps to early-stage merchants and stores piloting a new workflow. It is part of the Marketing Automation category on Salesforce.
Where does The Trade Desk First Party Data Activation rank on Salesforce?
The Trade Desk First Party Data Activation currently sits at position #135 in the Marketing Automation category on Salesforce. That places it in the top 87% of 156 apps tracked in the same category. Category positions are read from the live marketplace ranking and refresh on each scrape, so the number you see here reflects the most recent crawl rather than a long-running average.