Aprimo Connector for Personalization Content

Aprimo Digital Asset Management gives you a single source of truth for all of your content to improve productivity, lower costs, and create better customer experiences. Aprimo DAM allows you to better find, create, reuse, govern, and deliver content across all channels—resulting in faster time to market, better-quality content, and higher ROI.

Using Aprimo’s Einstein Content Selection connector puts the entire power of your DAM at the finger tips of your designers as they build content. The connector allows your team to build and manage a library of approved assets, and then makes them available to Einstein. This ensures that your designers can easily access and use your library of approved DAM assets, allowing them to focus on the creative process instead of file transfer logistics. Aprimo also has unique capabilities like AI-powered content enrichment to reduce manual entry on content tagging, as well as advanced content workflows that help to automate the process of creating and marking assets for inclusion to Einstein.